As travelers become increasingly dependent on online platforms for travel booking, having a user-centric hotel website is key to driving direct bookings. Employing strategies such as building trust with visitors, catering to mobile users and optimizing for conversions will greatly enhance its potential to boost direct bookings. Your hotel website serves as the first impression […]
Read MoreYour hotel website is key to turning visitors into bookers – but simply displaying photos and amenities won’t cut it! Your content must humanize your brand, stimulate action and build trust among your guests. Here are three proven strategies for designing an hotel website that converts: 1. Utilizing customer reviews and testimonials 1. Keep it […]
Read MoreSocial media marketing can be an effective marketing strategy for hotels, but requires time and effort to manage effectively. There are various platforms you can utilize such as Instagram and TikTok that could help promote your property. UGC and influencer marketing are an excellent way to increase brand recognition and bookings. Furthermore, you can use […]
Read MoreIncrease your hotel’s visibility and generate traffic using long-tail keywords to drive more direct bookings from potential guests, decreasing dependence on online travel agents (OTAs) while avoiding their 15-25% commission charges. Google Keyword Planner can be an excellent way to quickly identify high-volume, relevant keywords for your hotel. These tend to be less competitive than […]
Read MoreEmail marketing is the perfect way to foster relationships with past and potential guests while staying top of mind with them during off-season periods. Welcome emails are proven to generate 320% more revenue than other promotional emails and can increase your unique open rate by 86%, as well as helping to drive direct bookings from […]
Read MoreContent calendars are essential tools for organizing and prioritizing marketing content in any organization, including blog posts, social media updates, videos, podcasts and any other forms of promotion. As far as tools for creating and managing content calendars go, there are various options available, from spreadsheets and project management software to comprehensive marketing platforms like […]
Read MorePersonalized experiences create greater customer loyalty and increase repeat business for hotels. Hotels can use personalization on their website to offer an engaging customer journey before guests even arrive on property. Hotel businesses possess an abundance of guest data which could be leveraged for website personalization purposes. This could include loyalty program status, past bookings […]
Read MoreBeing present online is not only essential to growing direct bookings but can also serve as an integral way of doing so. There are a variety of methods you can take to build this presence online – one being creating a hotel blog. An effective website that is regularly updated should be top priority, including […]
Read MoreSocial media is becoming a prominent way for customers to reach out to companies with inquiries and issues. Effective customer service through this medium requires organizations to be responsive and understanding. Customers want to feel heard and understood when posting public tweets, commenting on Facebook posts or sending private messages via social media platforms. Here […]
Read MoreSearch engine optimization (SEO) involves multiple components. Marketers frequently focus on technical SEO such as optimizing website speed and improving crawlability; however, local optimization should also be prioritized. Hoteliers can improve their local SEO by optimizing their Google Business profile and using Google Posts to promote services and amenities at their establishment. 1. Optimize Your […]
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