People want answers before buying any product and will often go online in search of them. Instead of waiting for emails or phone calls with answers, people look online. An effective FAQ page helps your customers serve themselves while relieving the pressure from customer service staff. To create an effective FAQ, it’s best to empathize […]
Read MorePersonalization provides hotels with a more targeted way of engaging and attracting guests, creating a positive user experience and increasing ROI from hotel campaigns. Take action by installing guest messaging software onto your website or app to communicate with visitors before, during, and after their stay. Predictive Personalization Personalized marketing approaches have long since replaced […]
Read MoreOnce pandemic restrictions lift and consumers resume travel planning, hotels must refocus their digital marketing strategies in order to stay competitive and increase growth. Utilizing effective local SEO is one way that hotels can stand out online and generate bookings. Building a list of relevant keywords shouldn’t be seen as an one-time task; rather, your […]
Read MoreHotel owners understand the significance of social media as an effective marketing strategy. Whether your team or an outside agency partner is posting content and responding to comments and messages on your behalf, you want to see their hard work bear fruit. Senior management may still have doubts about social media’s effect on bookings and […]
Read MoreImage optimization enhances visual content for SEO purposes, improving site performance and providing a better user experience. Image compression enables smaller file sizes without losing quality – helping website loads quicker while increasing overall Google image search visibility. Properly labeling images helps search engines recognize text within them and interpret your content effectively. 1. Use […]
Read MoreEmail marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach. Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers. Use email automation […]
Read MoreBooking conversion rates (CR) can be an invaluable asset to your hotel, though achieving them requires effort and strategy – but the rewards can be hugely rewarding. An ideal booking engine conversion rate takes into account only e-commerce-related traffic; your overall website conversion rate could be affected by other sources. What is a Conversion Rate? […]
Read MoreExperiences marked by exceptional interactions are key components of brand loyalty and trust; to craft them effectively requires UX designers. Hotel customers’ experiences begin long before they step foot inside your establishment; for this reason, the journey on your website must begin before entering. But what makes a great hotel website? Visual Hierarchy UX design […]
Read MoreBlogging to drive traffic to your hotel website is an integral component of an effective online marketing strategy. Blog posts allow for timely content that resonates with target audiences while simultaneously improving search engine optimization (SEO). Use tools like AnswerThePublic to research trending keywords, so your content resonates with potential guests. This could include local […]
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