Month: December 2023

How to Effectively Use Keywords in Your Hotel’s Content

December 21, 2023

Keywords can make a substantial impactful statement about what makes your hotel different, drawing visitors who are searching for what it has to offer. When used properly, keywords can play an invaluable role in optimizing SEO performance for hotels. To effectively communicate with your target audience, it’s essential to understand their intent. Keyword research tools […]

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5 SEO Tips For Improving Your Hotel Website’s Google Ranking

December 19, 2023

Travelers increasingly rely on the web for research and booking their holiday stays, making booking websites increasingly competitive – hotel SEO therefore becomes even more critical to ensure prominent placement in Google search results pages. Search engine optimization (SEO) is the practice of improving a website or its pages to achieve higher organic (non-paid) search […]

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Creating a FAQ Section for Your Hotel Website

December 18, 2023

An effective FAQ section shows your brand is committed to serving its customers’ needs while alleviating customer service’s workload by answering frequently asked questions in advance. To create an effective FAQ page, utilize customer support data to identify your most frequently asked questions and organize them into categories so customers can easily browse your page. […]

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Incorporating Social Media Into Your Hotel’s SEO Strategy

December 16, 2023

Establishing an effective social media strategy is an essential element of running a hotel business. Depending on your goals, different metrics should be monitored. Promoting special events through social media is an effective way to attract new guests and foster customer loyalty. Content Creation Content creation is at the heart of any successful social media […]

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3 Common SEO Mistakes Hoteliers Should Avoid

Are you seeking ways to boost the SEO strategy for your hotel? Implementing these top technical strategies will increase its visibility among event planners and increase bookings. Quality content is also key. Make sure that it’s relevant, informative, and engaging; avoid using complex language; check for grammatical errors before publishing; avoid using jargon! 1. Not […]

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Creating a Consistent Brand Voice in Hotel Emails

December 15, 2023

Your hotel email list is one of your most prized marketing assets. Engaging with guests proactively before or post stay can only strengthen that asset further. Your brand voice must remain consistent across all email communications, including digital guest welcome books and alert messaging tools. Here are a few tips to help ensure this. 1. […]

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The Role of Quality Content in Building Your Accommodation Brand

December 14, 2023

Quality content draws visitors, generates leads, and converts those leads into customers – not to mention helping you meet your hotel’s business goals through SEO! Quality content provides readers and viewers with actionable advice they can apply in their lives, while being readable, entertaining and inspiring. Blog Posts Blog posts are an effective way to […]

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The Benefits of Offering Online Check-In/Check-Out on Your Website

December 12, 2023

An online check-in solution at hotels is beneficial for both guests and properties alike, providing self-service convenience while eliminating long waits at reception desk. As well as helping ensure guests don’t cancel their reservations, this technology offers hotels an efficient means of measuring guests’ intentions to stay. Contact us to experience this new hotel technology […]

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The Importance of Consistent Branding Across Your Hotel Website

December 10, 2023

Brand consistency communicates to customers that you are professional and responsible, building trust while increasing recognition and improving user experience. Make sure your hotel’s branding and design are carried through to its online presence for an integrated customer experience. Failing to do this could create trust issues among target market segments. Continue reading below for […]

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Tips For Crafting Engaging Social Media Captions

December 9, 2023

Captions can be an effective way to draw viewers in and drive engagement on social media platforms like Twitter and Facebook. By understanding your target audience and including key elements like brevity, storytelling and call-to-actions (CTAs), captions that engage will resonate with followers while fulfilling social media goals can be created that work for all […]

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