Email marketing is an efficient and cost-effective way for hotels to build relationships with subscribers and generate revenue. Email is versatile enough to accommodate personalized content to increase engagement rates and facilitate conversion rates. Experimenting with preview text (the extra line that precedes the subject line) is an excellent place to begin experimenting. By including […]
Read MoreMetrics and KPIs are valuable tools for measuring the success of your content strategy. Metrics provide an accurate baseline measurement, while KPIs put these measurements into perspective. Understanding how to measure content performance is integral for setting SMART goals and continuously improving quality content production. Content teams should regularly track several metrics which measure how […]
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