Email marketing is typically associated with online retailers selling consumer goods; however, its benefits extend to hospitality industry professionals as well. An email marketing strategy designed to build trust between hotels and potential guests can also serve to track and analyze key data from campaigns. CAN-SPAM Act Email can be an immensely powerful marketing tool, […]
Read MoreCustomer testimonials are an effective form of social proof, proven to drive new business. But how can you leverage them in your content strategy? Highlight testimonials that matter to customers — such as on your home page and product pages — or near calls-to-action (like contact forms, email subscription forms or content download forms) to […]
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