Collaboration with influencers to promote your hotel offers many advantages, from increasing direct bookings and visibility, to realizing a significant return on investment. When selecting creators to work with, be sure they fit with your brand values and possess an engaged following. Give influencers access to the property’s standout features – like rooftop bars or […]
Read MoreCapitalizing on events and local attractions can be an effective way to enhance local SEO and expand your audience. In this blog post, we will outline strategies that will enable you to use community events as an asset when pursuing SEO objectives. Create event landing pages optimized with relevant keywords and use schema markup to […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to build relationships with subscribers and generate revenue. Email is versatile enough to accommodate personalized content to increase engagement rates and facilitate conversion rates. Experimenting with preview text (the extra line that precedes the subject line) is an excellent place to begin experimenting. By including […]
Read MoreMetrics and KPIs are valuable tools for measuring the success of your content strategy. Metrics provide an accurate baseline measurement, while KPIs put these measurements into perspective. Understanding how to measure content performance is integral for setting SMART goals and continuously improving quality content production. Content teams should regularly track several metrics which measure how […]
Read MoreHotel Content Management Systems (CMSs) provide hoteliers with a powerful tool to effectively present their brand, drive direct bookings, and remain competitive in today’s hospitality industry. With their scalability and flexibility features, CMS solutions are ideal for hotels of any size. With a Content Management System (CMS), hoteliers can easily update their websites instantly without […]
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