Month: February 2024

Writing Effective Meta Descriptions for Hotel Websites

February 29, 2024

Write content that communicates your hotel’s unique identity. A haunted boutique hotel that partners with an upstart local brewery will resonate with a different target audience than your average corporate chain hotel. Expanded meta descriptions provide you with the opportunity to better address searcher intent and encourage people to click your results. Use this resource […]

Read More

How to Create an Effective Online Press Room for Your Hotel

February 27, 2024

To attract potential guests and boost bookings, it’s crucial to promote your business with content that’s both appealing and relevant. For a luxurious hotel this could mean posting lavish room photos; for budget hotels it could include discount offers. Your online press room is an integral component of this effort, serving as the portal where […]

Read More

How to Use Meta Tags Effectively on Your Hotel Website

February 26, 2024

Search engine optimization depends heavily on having the appropriate meta tags in place. Paying attention to every little detail increases your odds of outranking competitors in search results. The meta description tag in HTML gives search engines and users an overview of what a webpage contains, which will appear as part of search result snippets […]

Read More

Employee Advocacy on Social Media for Hotels

February 24, 2024

Employee advocacy refers to when employees share your company’s content within their network, helping you meet marketing, sales and recruitment goals. Not everyone has time to write thought-leadership articles or respond to each Facebook post your company makes; that’s where a social media employee advocacy platform comes in handy. Find Influencers Social media has become […]

Read More

The Benefits of Blogging for Hotel SEO

February 23, 2024

Blogging can be an invaluable asset when it comes to hotel SEO, helping improve both on-page rankings and building links from other websites. Livestreaming can also help connect guests and share unique local tips, while building trust with existing and acquiring new customers. Crafting engaging blog content can be challenging. Here are a few strategies […]

Read More

Personalizing Your Hotel’s Email Communications – A How-To Guide

Personalization refers to creating emails that feel more like direct conversations between you and each guest – for hotels this often means offering recommendations based on past bookings or loyalty program behavior. Effective hotel marketing requires analytical and creative abilities combined with robust software tools, but following this how-to guide provides hoteliers with best practices […]

Read More

Leveraging Eco-Friendly Practices in Your Accommodation Content

February 22, 2024

Eco-friendly practices have become an increasing focus for consumers, including hospitality industry stakeholders. Adopting more eco-friendly processes reduces energy usage and waste production while saving significant cost through reduced energy bills and waste production. Offering bulk dispensers of shampoo, conditioner and soap helps minimize packaging waste while offering guests alternative transportation options like bicycle rentals […]

Read More

Understanding and Reducing Your Hotel Website’s Bounce Rate

February 19, 2024

An elevated bounce rate should be of grave concern. Often caused by inaccessible content or poor user experiences, high bounce rates should not be taken for granted. Easy navigation and content that engages customers will help lower bounce rates, leading to increased sales for the hotel and ultimately brand formation. 1. Make it easy to […]

Read More

Creating an Engaging ‘About Us’ Page for Your Hotel

Initial impressions of your hotel can often be formed based on what potential guests find on its website, so it is vital that your ‘About Us’ page be eye-catching and inviting in order to entice potential guests and book them as quickly as possible. Use beautiful images and video to showcase your property. Strategically placed […]

Read More

Social Media Contests and Giveaways – A Guide for Hotels

February 18, 2024

Contests, giveaways and sweepstakes on social media can be powerful tools for increasing brand visibility and engaging audiences – and when executed effectively they can also yield invaluable audience insights. Tag-a-friend giveaways are timeless classics, providing participants with value by encouraging them to share contest posts with their social networks, and hoteliers can quickly implement […]

Read More