When visitors to your website are uncertain whether to choose you, providing testimonials from previous clients can help ease their minds. Testimonials could include quotes, videos or even full interviews. Photos of clients can add credibility and trustworthiness to testimonials, while short and captivating testimonies keep potential clients engaged in your offering. 1. Include them […]
Read MoreShowcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events. Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep […]
Read MoreHotel SEO includes various strategies designed to increase its presence on search engine results pages, such as keyword research, content optimization and link building. While these strategies can help, it is also vital that your website loads quickly for both yourself and visitors from around the globe. 1. Content is King Though SEO strategies for […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to connect with leads and guests and build long-term relationships. Email allows hotels to showcase their hospitality by creating tailored experiences that foster customer loyalty. Encourage visitors to opt-in by including an intuitive subscription form on your website. Ask only essential details and offer incentives […]
Read MoreWriting content for international guests requires extra care and research. Avoid images and references which are culturally or time-sensitive (such as units of measurement). By placing visitors at the heart of your story and creating an emotive connection, here are a few tips that may help: 1. Simplified language can make things more accessible. 1. […]
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