Hotels recognize the importance of increasing direct bookings as a top priority, and there are various tactics they can employ to do so, including offering user-friendly websites, commission-free booking engines and loyalty programs. Direct booking incentives such as room upgrades and discounts can encourage guests to book directly. They can be displayed as click-to-book (CTAs) […]
Read MoreSocial media can be an effective tool in times of crisis to communicate with customers and demonstrate transparency; yet it may also become a source of added anxiety for employees. Staying ahead of events requires closely monitoring channels and responding promptly. Also important: having a plan in place for dealing with crises. 1. Set Up […]
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