Color can be a powerful yet unobtrusive means of communicating your hotel’s brand and personality to guests. It elicits diverse emotional responses in viewers, which often leads them to make decisions quickly. Understanding the psychology of different shades is the key to increasing direct bookings on your website. Utilizing them effectively will increase conversion rates. […]
Read MoreVideo backgrounds add a sense of luxury, beauty and wonder to websites, while simultaneously conveying thought leadership, innovation and transparency for your brand. Videos can help engage event planners, hotel guests and potential employees alike. To be most effective, however, it’s essential that you know your audience and have a purposeful goal in mind when […]
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