Your guests’ feedback can provide invaluable insight that can be utilized to optimize your hotel business, yet many hotels fail to fully exploit its opportunities by not making use of customer feedback. Feedback from guests can increase the visibility of your hotel website by ranking higher in organic searches and encouraging more direct bookings. 1. […]
Read MoreHotels should pursue an inclusive marketing approach that blends online travel agency (OTA) booking channels and direct booking channels. This should involve optimizing hotel websites, offering exclusive loyalty programs, utilizing metasearch engines and employing digital marketing strategies. Enhancing website conversion rates through high-quality visuals, user-friendly booking process and clear calls-to-action is vital to increasing website […]
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