Social media should be an essential component of any hotel’s marketing plan. Social networks provide engaging ways to connect with their target audiences while keeping you up-to-date with customer feedback. All hotels strive for loyal clients, and loyalty programs can help facilitate that goal. Here are some key strategies for using social media channels to […]
Read MoreKeywords are terms search engines use to match queries with relevant webpages, helping search engines understand what a page is about and providing an entry point for other ranking factors. Optimizing your website for multilingual SEO can significantly enhance its search engine rankings and user experience. To do so, follow these tips: Keyword research Search […]
Read MoreEmail marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]
Read MoreAs an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]
Read MoreEstablishing a sustainable and eco-friendly image on your hotel website is vital if you hope to attract travellers who prioritize environmental sustainability. But how can this be accomplished? Your guests would surely appreciate knowing that the fruit and vegetables served at your onsite restaurant come from local sources; it will show authenticity while building customer […]
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