Month: May 2024

How to Create Compelling Offers in Hotel Emails

May 30, 2024

Email remains one of the most effective marketing channels hotels can use to drive direct bookings. For maximum return on investment in your email program, focus on offering personalized content that resonates with recipients. Utilize opt-in forms on your website during guest registration and check-out for optimal use, then segment subscribers using catchy subject lines […]

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Integrating Cultural and Historical Elements in Your Content

May 29, 2024

Integrating cultural and historical elements in your content can be an effective way of engaging students, but understanding cultural nuances and sensitivities requires thoughtful research and consideration. Color can have many connotations that can alter emotions. Idiomatic expressions and humor also vary widely between cultures, necessitating guidance from native speakers or linguistic specialists to ensure […]

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The Importance of Secure Online Payments on Hotel Websites

May 27, 2024

Hotel booking processes often create friction for their customers by only offering limited payment methods or currency conversion capabilities on their websites, contrary to what customers expect. Hoteliers must take all measures necessary to protect customer data and limit security breaches, such as two-factor authentication, regular password changes and encryption and tokenization of customer records. […]

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Building an Effective?Meet the Team? Page for Hotel Websites

Luxury hotels must develop a customized marketing strategy in order to drive more direct bookings and compete against online travel agencies (OTAs). This should include creating a conversion-optimized website featuring stunning imagery and clear calls-to-action. Yokel Local, a HubSpot Agency Partner, presents their team in a professional yet genuine manner. Clicking each individual photo reveals […]

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Social Media Collaboration With Travel Bloggers and Vloggers

May 25, 2024

Travel bloggers and vloggers offer an effective means of reaching a wide audience; however, a successful collaboration depends on many factors. Setting clear goals and metrics for your campaign is vitally important, while disclosure of partnerships should always be respected – ensure your audience knows when a post is sponsored using relevant hashtags like #ad […]

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Best Times to Send Emails for Maximum Open Rates in Hospitality

May 24, 2024

Emails sent around these times will likely get noticed as people check their inboxes first thing in the morning, after lunch and on their commute home from work. However, optimal sending times may differ depending on industry. Emails related to ecommerce generally receive higher open rates on Tuesday, while emails related to SaaS and non-profits […]

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Tips for Creating SEO-Friendly Content for Your Accommodation Website

May 22, 2024

By adding text descriptions to the images on your hotel website, search engines will better comprehend them and it will enhance their appearance in image searches and allow screen-reading tools to describe them to visually impaired visitors. Make sure your website’s loading speed is quick for users and search engines by using tools like Google […]

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How to Create an Effective Contact Page for Your Hotel

May 20, 2024

Your hotel’s contact page should be an extension of its brand. It should reflect the same color scheme, typography, and images found throughout your site in order to reinforce brand recognition. Effective contact pages allow visitors to select their preferred mode of communication and include a brief introduction or message outlining your commitment to customer […]

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How to Integrate Guest Reviews and Ratings on Your Website

Build trust and drive more sales by adding genuine reviews to your e-commerce or business website. Reviews are an effective way of building rapport and increasing revenue. Review integration involves embedding data from third-party review platforms into your website via widgets or plugins, eliminating the need for manually updating testimonials while making your website appear […]

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Leveraging Social Listening for Your Hotel’s Marketing

May 19, 2024

Get the best results from social media takes more than posting updates; hoteliers must monitor mentions and examine data to assess what works well and what doesn’t. Travellers enjoy seeing photos and videos, so share tips, recommendations, and stories with them. Such posts tend to perform better than ones with solely sales-focused goals. 1. Understand […]

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