Hotel websites are an integral component of an effective digital strategy. As guests’ first point-of-contact for any property, their web pages must accurately represent its offerings and drive booking decisions from potential guests. An effective hotel website must showcase the hotel’s story in an engaging and captivating manner to web browsers, using white space effectively […]
Read MoreHoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]
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