Day: 9 May 2024

Leveraging Email Analytics to Improve Guest Engagement

May 9, 2024

Email marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]

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Crafting the Perfect Welcome Message for Your Accommodation’s Website

Personalizing their welcome message is an effective way to show guests they are valued from the very start of their stay. From printed letters on high-quality stationery to digital ones sent digitally, a welcome message serves as an invaluable means of motivating guests and increasing satisfaction levels. Remember: Personal doesn’t equal invading! 1. Create a […]

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