Email marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]
Read MorePersonalizing their welcome message is an effective way to show guests they are valued from the very start of their stay. From printed letters on high-quality stationery to digital ones sent digitally, a welcome message serves as an invaluable means of motivating guests and increasing satisfaction levels. Remember: Personal doesn’t equal invading! 1. Create a […]
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