Hotel booking processes often create friction for their customers by only offering limited payment methods or currency conversion capabilities on their websites, contrary to what customers expect. Hoteliers must take all measures necessary to protect customer data and limit security breaches, such as two-factor authentication, regular password changes and encryption and tokenization of customer records. […]
Read MoreLuxury hotels must develop a customized marketing strategy in order to drive more direct bookings and compete against online travel agencies (OTAs). This should include creating a conversion-optimized website featuring stunning imagery and clear calls-to-action. Yokel Local, a HubSpot Agency Partner, presents their team in a professional yet genuine manner. Clicking each individual photo reveals […]
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