Month: May 2024

How to Use Website Analytics to Improve Guest Experience

May 6, 2024

Hoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]

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The Importance of Authenticity on Social Media for Hotels

May 5, 2024

Hospitality brands utilize social media as an effective platform to show off their amenities, experiences and more. But this doesn’t necessarily mean all marketing content must be presented as a billboard or paid online ad. Influencer marketing is an invaluable strategy for hospitality marketing, helping hotels build an authentic brand and connect with both past […]

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SEO-Friendly Content Ideas For Hotel Websites

May 3, 2024

An effective hotel website can showcase your hotel’s personality and encourage prospective guests to book stays. However, simply having one is not enough; content must also be SEO-friendly for maximum exposure. Optimizing content to be search engine-friendly doesn’t need to be time-consuming or challenging – here are a few pointers for getting started. 1. Guest […]

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Using Email to Promote Special Events at Your Hotel

Utilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]

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How to Create Engaging Blog Posts for Your Hotel or Motel

May 1, 2024

An effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key. Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to […]

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