Hoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]
Read MoreHospitality brands utilize social media as an effective platform to show off their amenities, experiences and more. But this doesn’t necessarily mean all marketing content must be presented as a billboard or paid online ad. Influencer marketing is an invaluable strategy for hospitality marketing, helping hotels build an authentic brand and connect with both past […]
Read MoreAn effective hotel website can showcase your hotel’s personality and encourage prospective guests to book stays. However, simply having one is not enough; content must also be SEO-friendly for maximum exposure. Optimizing content to be search engine-friendly doesn’t need to be time-consuming or challenging – here are a few pointers for getting started. 1. Guest […]
Read MoreUtilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]
Read MoreAn effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key. Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to […]
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