SEO stands for “Search Engine Optimization,” and refers to a technique designed to increase the visibility of hotel websites in search engine results pages (SERPs). SEO includes various elements, including keywords, meta tags and structured data structures. Begin by researching which keywords your audience searches for when looking for hotels, and select those most relevant […]
Read MoreEmail remarketing can be an extremely effective revenue-generation channel. Use it to capture visitors who browsed, but did not book, as well as convert abandoners with an eye-catching subject line. Today’s customers expect and reward companies that deliver hyper-personalization. One way of providing customers with this personalized experience is using data-driven emails. 1. Social Proof […]
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