Search engine optimization (SEO) should be an integral component of every hotel’s marketing plan, as it helps your property rank highly for relevant searches that travelers use to locate hotels like yours when they need one. Keyword research is an integral component of hotel SEO strategies, helping you understand how people search for hotels like […]
Read MoreEmail marketing provides hotels with one of the few channels that they have full control of and can leverage for brand awareness, reputation management, direct bookings and loyalty. Through smart segmentation email campaigns can promote exclusive offers or provide pre-arrival tips or local event recommendations while building engagement and increasing conversions. Utilize captivating imagery and […]
Read MorePeople with disabilities face many barriers when accessing websites. These could range from cultural or even technical obstacles. Inclusive content helps break down barriers to accessibility on websites, making your website accessible to a wider audience – including individuals with visual, language, or cognitive impairments. Proper contrast between text and background colors is vitally important […]
Read MoreEffective room reservation systems are essential to organizations seeking to optimize workspace utilization and enhance productivity. When searching for room reservation software, ensure it prioritizes mobile compatibility as well as integrates seamlessly with other workplace tools. Visual indicators like room booking panels allow users to manage their reservations more proactively by quickly providing availability information […]
Read MoreGTM provides an effortless solution for easily tracking user events and turning them into conversions, such as hotel business goals like increasing brochure downloads or increasing submissions of your hotel booking form. Containers are groups of tags, triggers and variables configured together and applied across multiple domains. 1. Triggers GTM provides 16 triggers, many of […]
Read MoreHoteliers have an incredible opportunity to attract travel shoppers online in 2022, and it will become more important than ever that your hotel maintains an effective presence across social media platforms such as Facebook, Instagram, TikTok etc. Visual content works particularly well on Instagram and Snapchat is most appealing to a younger demographic. A carefully […]
Read MoreWriting SEO-Friendly Blog Posts for Your Hotel Website is one of the best ways to expand its online visibility. It’s an measurable science with clear goals – increasing search engine ranking for relevant keywords which brings more visitors directly to your website. First and foremost, you need to understand what search terms or search intent […]
Read More