Your guests have many ways of booking directly with you – rate matching, creating value-for-money promotions and offering exclusive benefits can all increase direct bookings and drive revenue for you! A hotel booking engine is also an effective tool. There are many strategies available to encourage guests to book directly. One effective strategy to do […]
Read MoreHospitality branding is an integral component of hospitality marketing strategies, helping build an engaged community while creating long-term brand recognition and sustainability. Targeted advertising also helps hospitality businesses reach potential customers at a cost-efficient level, making sure that your hospitality business reaches the right audience. 1. It Creates a Positive First Impression Hospitality industry competition […]
Read MoreYour hotel should highlight its best features by posting eye-catching photographs of its exterior, rooms and amenities on Instagram. Furthermore, this platform allows users to share boomerangs (a burst of pictures that play back and forth) or reels (short videos containing multiple clips). Guest-generated content such as reviews and testimonials provide authenticity and trustworthiness for […]
Read MoreSearch engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]
Read MoreUser-generated content (UGC) in your email strategy can increase engagement, brand credibility and sales – provided it reaches the right target audience and results in successful email campaigns. Choosing appropriate UGC is crucial – click here for advice from marketers on choosing UGC that delivers what’s required of them for effective campaigns! UGC (User Generated […]
Read MoreNo matter your goal is for travel marketing content to spark wanderlust or build brand loyalty; successful content should connect emotionally with its target audience – from destination guides to social media visuals. Content that appeals to different kinds of travelers requires an in-depth knowledge of your audience’s interests. From millennials looking for adrenaline rushes […]
Read MoreHotels, resorts, and restaurants collect personal data from guests as part of the hospitality services they provide – such as names, addresses, passport details and credit card data – which may lead to identity theft or financial fraud in the form of data breaches. Cyberattacks pose a real risk to hotels and the hospitality industry […]
Read MoreSocial media offers hotels a great way to build brand recognition and highlight what makes them distinctive. Post photos and videos highlighting amenities, upcoming events, or discounts to give potential guests a taste of what sets your hotel apart. Make sure to devise a comprehensive social media strategy that aligns with your target audience’s interests, […]
Read MoreCollecting customer feedback is a crucial element of any organization’s marketing strategy, and one way of accomplishing this goal is via social media polls and surveys. Survey responses can provide valuable insights into your audience and can inform blog content, campaigns and overall marketing strategy. Here are a few strategies for using social media polls […]
Read MoreHotels need an effective SEO strategy in place in order to maximize online visibility and establish themselves as industry experts. But effective SEO requires taking an holistic approach which includes content marketing and local search optimization. Guest blogging can be an effective way to integrate these tactics into your digital marketing strategy and build the […]
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