Day: 5 July 2024

Video SEO – Optimizing Your Hotel’s Video Content For Search Engine Visibility

July 5, 2024

Video SEO (Search Engine Optimization) is the practice of optimizing hotel videos to increase search engine visibility, through use of appropriate keywords, engaging titles and descriptions, schema markup or any other method. This ensures your videos can be searched. Today’s consumers value creative and emotive approaches when it comes to marketing collateral – including video. […]

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The Role of Email in Hotel Crisis Communication

Email can be an efficient means of reaching out to your hospitality team during a crisis situation. With just a few clicks, important announcements can be sent quickly and responses tracked easily, all to ensure everyone received the message. Consumers are worried about their health and may have lost income through furloughed jobs or business […]

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