User-generated content (UGC) in your email strategy can increase engagement, brand credibility and sales – provided it reaches the right target audience and results in successful email campaigns. Choosing appropriate UGC is crucial – click here for advice from marketers on choosing UGC that delivers what’s required of them for effective campaigns! UGC (User Generated […]
Read MoreNo matter your goal is for travel marketing content to spark wanderlust or build brand loyalty; successful content should connect emotionally with its target audience – from destination guides to social media visuals. Content that appeals to different kinds of travelers requires an in-depth knowledge of your audience’s interests. From millennials looking for adrenaline rushes […]
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