Your hotel should highlight its best features by posting eye-catching photographs of its exterior, rooms and amenities on Instagram. Furthermore, this platform allows users to share boomerangs (a burst of pictures that play back and forth) or reels (short videos containing multiple clips). Guest-generated content such as reviews and testimonials provide authenticity and trustworthiness for […]
Read MoreSearch engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]
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