Email marketing remains an effective means of driving ROI with relatively low costs, increasing direct bookings and customer retention in hospitality businesses. A successful email strategy offers numerous advantages that include increasing direct bookings and customer loyalty. For maximum growth of your email list, it’s best to strategically position opt-in forms on your website and […]
Read MoreSeasonal content is key to any hotel’s overall online marketing strategy and should be carefully planned out ahead of time, featuring relevant keywords and visuals that reflect its location and time of year. Dean is the Content Marketing Specialist for Little Hotelier, an all-in-one hospitality software solution tailored specifically for small accommodation businesses. He shares […]
Read MoreHotel guests have high expectations, and meeting those standards requires hard work. High-quality photographs of your property on your website give potential guests a positive first impression and boost conversion rates. Upselling and cross-selling are powerful revenue-generation techniques that enhance guest satisfaction by offering relevant upgrades and services that may resonate with each demographic. Hotels […]
Read MoreAn effective hotel blog gives your brand its voice, increases SEO rankings, and fosters guest engagement – even helping reduce dependence on online travel agencies (OTAs). Utilizing keyword research, hotel blog content can be tailored specifically to what people are searching for on Google. Writing with your audience in mind should always be your main […]
Read MoreVideo has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests. Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge […]
Read MoreUtilize social media marketing to increase the exposure and reach of your hotel, creating engaging content and running targeted ads to attract the desired target market and drive more conversions. Hospitality businesses can utilize social media to monitor and respond to customer reviews, showing their commitment to customer satisfaction while also offering unique experiences to […]
Read MoreHotels collect sensitive guest data such as names, addresses, phone numbers, emails addresses and passport details that is vulnerable to cybercrime attacks. Hotels thus become prime targets for cybercriminals. GDPR compliance is of utmost importance for hotels located throughout Europe, regardless of where they may be situated. Not only must hotels comply with GDPR but […]
Read MoreInfographics can be an engaging way to promote your hotel brand and share valuable information with potential guests, but creating great infographics requires both an engaging concept and design. Beginning by identifying your audience will enable you to better understand which types of content will interest them most and how best to structure an infographic […]
Read MoreYour hotel website’s content should be regularly updated with information regarding promotions, activities and other important updates that reflect new promotions or activities taking place at your establishment. Keeping it fresh is crucial to maximizing direct bookings. Hotels should ensure their websites feature promotions on the home page, high quality visuals and an easily visible […]
Read MoreVisitors making decisions to book with your hotel largely base it off the images it presents online. Quality photography is absolutely necessary to a hotel website. Photos should showcase your rooms (including bathrooms), dining areas, pools and amenities. Aim for both wide “hero” shots as well as detail shots to achieve optimal results. 1. Increased […]
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