Your team needs a social media style guide in order to produce on-brand posts quickly. Additionally, this document assists new hires quickly as they join your social media department. Ideal, your style guide should address how to engage followers, respond to customer feedback and achieve overall best practices from both a language and visual standpoint. […]
Read MoreVideo SEO (Search Engine Optimization) is the practice of optimizing hotel videos to increase search engine visibility, through use of appropriate keywords, engaging titles and descriptions, schema markup or any other method. This ensures your videos can be searched. Today’s consumers value creative and emotive approaches when it comes to marketing collateral – including video. […]
Read MoreEmail can be an efficient means of reaching out to your hospitality team during a crisis situation. With just a few clicks, important announcements can be sent quickly and responses tracked easily, all to ensure everyone received the message. Consumers are worried about their health and may have lost income through furloughed jobs or business […]
Read MoreUser feedback can be an invaluable source of guidance for content creators looking to craft material that stands out and meets its purpose beautifully. Content producers can tap into this insight through comments, surveys and focus groups – all powerful sources. Surveys and reviews can provide structured data for quantitative analysis, while including anecdotes adds […]
Read MoreHotel SEO (Search Engine Optimization) is an integral component of digital marketing for any hotel, as this practice involves producing content which optimizes search engines while drawing in visitors to your hotel website. People usually click on the first-ranked webpage when conducting searches, so having your hotel appear there will increase its chance of attracting […]
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