Hotel chains can improve their SEO by using structured data to display rich search results in Google listings. This will allow them to boost traffic. Structured data provides a consistent data model that facilitates efficient storage, querying and analysis across various programming languages and tools. By structuring your information this way, structured data enables you […]
Read MoreSocial media has become an invaluable asset to hotels. This course introduces students to digital marketing strategies that will allow them to use social media effectively for the benefit of their hotel. Social media offers hotels an ideal platform to engage their target audiences pre-trip, showcase onsite attractions and promote the lifestyle they provide; but […]
Read MoreImplementing effective call-to-actions into SEO content can increase engagement metrics, positively affecting search engine rankings. But creating clickable CTA buttons requires using best practices in design and text. CTAs typically feature text such as “Buy Now” or “Subscribe.” But visual cues may also work to encourage clicks; studies show that images tend to attract more […]
Read MoreCrafting effective email subject lines requires both art and science. Personalization, emotional triggers, and an acute awareness of what drives engagement are crucial elements in crafting email subject lines that grab the reader’s attention and increase open rates. Understanding your audience and crafting relevant emails based on demographics, preferences and booking history are the cornerstones […]
Read MoreWriting an attractive and accurate Airbnb description is one of the best ways to entice guests to book your accommodations. Be creative, focus on their experience, and double check for errors before posting it online. Poor spelling and grammar can put off potential guests and make your description appear unprofessional. Know Your Target Audience With […]
Read MoreA/B testing requires an approach designed to deliver reliable and statistically significant results, including selecting an adequate test sample size that allows accurate evaluations. Testing may involve changing CTA text, altering layouts or even creating an email template – any step which helps increase conversion rates and drive revenue by offering visitors a better experience […]
Read MoreCustomer expectations in today’s age of instant gratification have never been higher, making widgets indispensable tools in helping customers quickly locate what they are seeking. Many hotels use reviews widgets on their websites to present guest feedback directly, building trust with potential guests without redirecting them away to another site or online travel agent (OTA). […]
Read MoreShowcasing your hotel’s distinctive features requires striking a delicate balance of aesthetics, engagement and authenticity. From architectural grandeur to breathtaking views and unique experiences curated for guests, it is vitally important to showcase all that makes your property truly remarkable. Adopting these social media post ideas into your marketing plan can help expand online reach […]
Read MoreImagine trying to book your room at your hotel’s website using your mobile device; would you need to pinch and zoom to read all of the text or would another site offer more suitable browsing experiences for you? Responsive hotel websites are essential to providing users with an enjoyable user experience and increasing search engine […]
Read MoreHospitality businesses pride themselves on creating an unforgettable guest experience, and successful email marketing strategies are integral in making that possible. Segmentation plays a pivotal role in creating more tailored messages and driving sales results. Segmentation refers to the practice of breaking your audience into smaller groups based on specific criteria, such as purchase history […]
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