Day: 1 September 2024

Creating an Effective Error 404 Page for Hotel Websites

September 1, 2024

Design elements are vital for providing exceptional user experiences and shaping user journeys. Generic 404 pages with no clear exit route will frustrate website visitors, increase bounce rates and compromise brand credibility. GitHub takes an innovative and playful approach to their 404 page that makes navigating back to content easily and encourages visitors to continue […]

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Utilizing Social Media to Share COVID-19 Updates and Protocols

Social media can be a useful resource during a pandemic to quickly disseminate information on diagnosis, treatment and follow-up protocols; however, these same tools can amplify an infodemic that fuels unfounded panic and inhibits global response efforts. Effective crisis and risk communication strategies are integral in alleviating anxiety and panic, and encouraging sustainable protective measures. […]

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