Content you create for your hotel’s social media should reflect the values, aesthetics and personality of its property in order to establish an online presence that generates bookings and will enhance guest bookings. Utilize photos and videos of your rooms, amenities, and local attractions to highlight what sets your hotel apart from others. Also post […]
Read MoreIntegrating SEO into your hotel’s overall marketing strategy is vital to increasing bookings, including keyword research, website optimisation, content creation and ongoing monitoring and tracking to identify opportunities for improvement. Stay away from black hat SEO techniques such as keyword stuffing or hidden text that could result in penalties from Google. Instead, opt for more […]
Read MoreStorytelling about your hotel, staff and guests that connects with prospective guests on an emotional level can help strengthen brand loyalty and revenue growth for any hotel. Your stories must capture the values that your ideal customers hold dear, like cosmetics company Lush who support causes that resonate with their target demographics. 1. Share a […]
Read MoreHotels can gain attention in various ways; through advertising, public relations (PR), or creating high-quality content. Blogging can be an effective way of reaching travelers and potential guests while improving your hotel’s marketing strategy and brand credibility. Content Marketing Blogging is an excellent way for hotels and hospitality businesses to demonstrate their expertise and establish […]
Read MoreHoteliers typically understand what needs to be done to make their on-site facilities ADA compliant, while failure to abide by law puts businesses at risk of lawsuits. While the Department of Justice (DOJ) has declined to provide formal regulations for website compliance, hotels can follow some best practices which will protect them from potential discrimination […]
Read MoreDesign elements are vital for providing exceptional user experiences and shaping user journeys. Generic 404 pages with no clear exit route will frustrate website visitors, increase bounce rates and compromise brand credibility. GitHub takes an innovative and playful approach to their 404 page that makes navigating back to content easily and encourages visitors to continue […]
Read MoreSocial media can be a useful resource during a pandemic to quickly disseminate information on diagnosis, treatment and follow-up protocols; however, these same tools can amplify an infodemic that fuels unfounded panic and inhibits global response efforts. Effective crisis and risk communication strategies are integral in alleviating anxiety and panic, and encouraging sustainable protective measures. […]
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