Social media is becoming a prominent way for customers to reach out to companies with inquiries and issues. Effective customer service through this medium requires organizations to be responsive and understanding. Customers want to feel heard and understood when posting public tweets, commenting on Facebook posts or sending private messages via social media platforms. Here […]
Read MoreSearch engine optimization (SEO) involves multiple components. Marketers frequently focus on technical SEO such as optimizing website speed and improving crawlability; however, local optimization should also be prioritized. Hoteliers can improve their local SEO by optimizing their Google Business profile and using Google Posts to promote services and amenities at their establishment. 1. Optimize Your […]
Read MoreEmails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]
Read MoreUtilizing user-generated content can be tremendously valuable to your hotel’s social media and website. People trust and prefer it over traditional advertising. UGC (user-generated content) includes everything from social media photos and YouTube videos, to blog articles. In this article, we’ll look at how UGC can be utilized by your hotel to engage guests and […]
Read More