Hotel social media marketing best practices can help increase brand recognition, increase website traffic and foster long-term customer relationships. Here are a few ideas to get you started on your path towards social media success for hoteliers. Provide user-generated content (UGC), such as photos and videos of your hotel rooms and amenities, to build trust […]
Read MoreYour clients don’t pay you to analyze mountains of data; they want to see what results have been accomplished. So be sure to include an executive summary at the start of your report, clearly outlining results against goals. Use DashThis to automatically generate and deliver SEO reports to clients on an interval of your choice […]
Read MoreEmail marketing is an indispensable asset to hotels looking to raise brand recognition, increase direct bookings, foster customer engagement and develop customer loyalty. In this article we discuss the role mobile optimization plays in hotel email campaigns. Email marketing success for hotels relies on following some basic best practices that ensure every reservation confirmation, pre-arrival […]
Read MoreVisual content has become an essential element in hotel marketing. It attracts attention while simultaneously increasing engagement rates while remaining true to your brand identity. To create visuals that resonate with audiences, first understand their passions and aspirations so you can tailor content that speaks directly to them. 1. Use natural light Hospitality business visual […]
Read MoreAs travelers become increasingly dependent on online platforms for travel booking, having a user-centric hotel website is key to driving direct bookings. Employing strategies such as building trust with visitors, catering to mobile users and optimizing for conversions will greatly enhance its potential to boost direct bookings. Your hotel website serves as the first impression […]
Read MoreYour hotel website is key to turning visitors into bookers – but simply displaying photos and amenities won’t cut it! Your content must humanize your brand, stimulate action and build trust among your guests. Here are three proven strategies for designing an hotel website that converts: 1. Utilizing customer reviews and testimonials 1. Keep it […]
Read MoreSocial media marketing can be an effective marketing strategy for hotels, but requires time and effort to manage effectively. There are various platforms you can utilize such as Instagram and TikTok that could help promote your property. UGC and influencer marketing are an excellent way to increase brand recognition and bookings. Furthermore, you can use […]
Read MoreIncrease your hotel’s visibility and generate traffic using long-tail keywords to drive more direct bookings from potential guests, decreasing dependence on online travel agents (OTAs) while avoiding their 15-25% commission charges. Google Keyword Planner can be an excellent way to quickly identify high-volume, relevant keywords for your hotel. These tend to be less competitive than […]
Read MoreEmail marketing is the perfect way to foster relationships with past and potential guests while staying top of mind with them during off-season periods. Welcome emails are proven to generate 320% more revenue than other promotional emails and can increase your unique open rate by 86%, as well as helping to drive direct bookings from […]
Read MoreContent calendars are essential tools for organizing and prioritizing marketing content in any organization, including blog posts, social media updates, videos, podcasts and any other forms of promotion. As far as tools for creating and managing content calendars go, there are various options available, from spreadsheets and project management software to comprehensive marketing platforms like […]
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