Personalized experiences create greater customer loyalty and increase repeat business for hotels. Hotels can use personalization on their website to offer an engaging customer journey before guests even arrive on property. Hotel businesses possess an abundance of guest data which could be leveraged for website personalization purposes. This could include loyalty program status, past bookings […]
Read MoreBeing present online is not only essential to growing direct bookings but can also serve as an integral way of doing so. There are a variety of methods you can take to build this presence online – one being creating a hotel blog. An effective website that is regularly updated should be top priority, including […]
Read MoreSocial media is becoming a prominent way for customers to reach out to companies with inquiries and issues. Effective customer service through this medium requires organizations to be responsive and understanding. Customers want to feel heard and understood when posting public tweets, commenting on Facebook posts or sending private messages via social media platforms. Here […]
Read MoreSearch engine optimization (SEO) involves multiple components. Marketers frequently focus on technical SEO such as optimizing website speed and improving crawlability; however, local optimization should also be prioritized. Hoteliers can improve their local SEO by optimizing their Google Business profile and using Google Posts to promote services and amenities at their establishment. 1. Optimize Your […]
Read MoreEmails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]
Read MoreUtilizing user-generated content can be tremendously valuable to your hotel’s social media and website. People trust and prefer it over traditional advertising. UGC (user-generated content) includes everything from social media photos and YouTube videos, to blog articles. In this article, we’ll look at how UGC can be utilized by your hotel to engage guests and […]
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