Starting your content audit from within your company goals can help identify the areas with greatest impact; such as eliminating underperforming content or auditing for conversions. After your content audit has yielded its findings, create a spreadsheet to record and track action items such as deleting content, updating it or even rewriting it. 1. Analyze […]
Read MorePeople visit hotel websites for specific purposes, such as learning more about your property or making reservations. As such, it’s crucial that your content remains up-to-date and engaging for visitors. Successful copywriting creates an emotional bond with your ideal guest and encourages them to take the next step, setting your hotel apart from competitors. 1. […]
Read MoreYour hotel website serves as your digital mirror and the cornerstone of converting guests. Make sure your site is optimized for mobile, fast loading and includes essential functionalities to increase online visibility in 2023. Testimonials and reviews are essential in the hospitality industry as they offer social proof to potential guests. Make sure your hotel […]
Read MoreSocial media provides hotels with an essential means of increasing exposure and direct bookings while also offering the chance to share the hotel’s special offerings and values with both existing guests and new arrivals. User-generated content, like photos or videos tagged with your hotel, travel advice and staff highlights is an effective way to engage […]
Read MoreGaining high-quality backlinks is essential if your hotel website is to rank well in Google search, and one effective method of doing this is through guest posts or other content creation such as blogs. An effective strategy to generate backlinks is collaborating with larger brands on content production – whether this means writing guest posts […]
Read MoreEmail marketing remains a staple for hospitality, providing consistent messaging that stays at the forefront of guests’ minds and stays at the top of mind with past, current and prospective guests alike. Email responsive design identifies and adjusts to any screen size it is being read on, so content is easily visible without zooming or […]
Read MoreCustomers looking for answers often turn to your website, Google, and customer service teams in search of solutions; which is where a FAQ page comes into play. Your FAQ page offers your audience valuable information while showing that you care about their needs. Here are some key strategies for creating a successful page: 1. Keep […]
Read MoreOffering guests a tailored experience can help hotel brands foster loyalty and boost brand value. Personalization techniques could include anything from online messaging to room settings and activities curated during a stay. Hotel websites can give guests an enhanced guest experience by using CRM data and other forms of analytics even before they check-in. This […]
Read MoreHotel SEO will allow your business to distinguish itself among competitors by drawing in local travelers searching for accommodations nearby. Learn effective strategies from keyword research to image optimization that will increase bookings for your hotel in search engines and get more bookings overall. Locate the keywords your visitors frequently use when researching hotel options […]
Read MoreSocial media analytics are invaluable tools that allow marketers to be data-driven in reaching their marketing and business goals, including tracking content performance, conversion, branding and customer service. Effective tracking begins by setting specific and measurable objectives that align with your business goals. Tracking these metrics also involves regularly communicating them to key stakeholders via […]
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