Integrating social media into your hotel’s SEO strategy is integral for driving visibility and increasing direct bookings. Achieve this through developing an inclusive plan that takes into account all elements of its personality and online presence. Utilizing user-generated content (UGC), such as guests posting photos & videos from their stay. In addition, we work closely […]
Read MoreContent is King! Unfortunately, too often hoteliers fail to utilise it effectively. Make investments in high-quality visuals to entice guests and showcase your hotel’s distinctive atmosphere, and embrace local SEO to draw in local visitors and capitalize on the increasing trend of staycations vacations. Make sure that all local directories and platforms reflect accurate information […]
Read MoreEstablishing a consistent brand voice across guest communications for your hotel takes continuous work and careful thought. Establishing language guidelines will help maintain consistency across touchpoints such as emails sent before and after guest stays. Establishing buyer personas is also essential to creating messaging that resonates with guests. Employing traits like outgoing, trendy and fun […]
Read MoreQuality content is created specifically to serve its audience and add value. This may involve providing education or discussing industry trends. In some instances, quality content might even include news. Quality content is most often defined by accuracy; Google and other search engines prioritize this aspect as part of their ranking criteria. Content Marketing Content […]
Read MoreHoteliers have taken steps during the pandemic to incorporate digital experiences for guests during social distancing; one such tech solution is online check-in. Hoteliers can utilize this digital tool to identify upsell opportunities such as room upgrades or add-on amenities/services that could increase revenue and customer retention. This strategy can increase revenue as well as […]
Read MoreEstablishing your hotel brand is one of the most essential tasks. It helps define your value proposition, attract new customers and foster loyalty among existing ones. Branding encompasses everything from your hotel name and logo, music selections and media communications to providing guests with a memorable experience. Creating a Strong Online Presence An impactful online […]
Read MoreHumor and emojis can add charm and spark interest in any caption, while questions and contests are other great ways to encourage engagement with your target audience. Emphasizing the value your post brings to your audience is integral to its success on social media. This could range from providing a solution for an issue to […]
Read MoreHoteliers can leverage on-page, off-page and technical SEO strategies to outshone their competitors online and increase targeted traffic and direct bookings. Local keywords are integral in helping elevate your hotel website in search engine results pages, but beware of overusing them; Google frowns upon keyword stuffing and can penalize websites that employ this practice too […]
Read MoreNo matter what career path you choose, negative feedback is likely. From email from supervisors or customer reviews, to having to respond calmly and professionally when situations arise that require it, handling these feedback situations properly requires being prepared. Think of criticism as an invaluable opportunity – even when it seems harsh at the time […]
Read MoreStarting your content audit from within your company goals can help identify the areas with greatest impact; such as eliminating underperforming content or auditing for conversions. After your content audit has yielded its findings, create a spreadsheet to record and track action items such as deleting content, updating it or even rewriting it. 1. Analyze […]
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