Day: 8 November 2024

Image Optimization – Enhancing Your Hotel’s Visual Content for SEO

November 8, 2024

Visual content is vital in engaging potential guests and turning them into bookings. Optimizing this material through meta tags, captions, and descriptive alt text improves search engine rankings. Integrating responsive design and compressing image file sizes helps ensure optimal performance and user experience, while image optimization reduces compute expenses and eliminates manual processing needs. Keywords […]

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Integrating Email Marketing With Your Hotel’s Loyalty Program

Personalization and timing are crucial elements in hotel email marketing campaigns that aim to maximize their value. Include opt-in forms on both your website and at check-in to ensure guests double opt-in (see our GDPR and email opt-ins post for more details). Automated emails can remind loyal customers of the advantages of booking through your […]

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