The ever-changing algorithms of Facebook have made it more difficult for brands to get noticed and increase engagement. But the good news is that there are some powerful ways to boost engagement on Facebook.
One way is to post at the right time. Using social management tools like Facebook Insights will help you determine when your audience is most active. This will help you schedule your posts to maximize their reach and engagement.
1. Post At The Right Time
Posting at the right time can have a significant impact on Facebook engagement. Whether you’re announcing new products, sales, discounts, or a milestone achievement, putting your content in front of your audience when they want it can boost the likelihood that your posts are seen and shared.
Fortunately, there are several ways to determine the best posting times for your business. The first is to use the data that Facebook provides about your audience. This can include their age, gender, interests, and buyer persona.
Once you’ve gathered all this information, it’s time to start experimenting with your own posting schedule. Try out different days and times for a month or so to see which ones perform the best. Then, create a spreadsheet with the results so that you can refer to them when making future decisions about posting time.
Another great way to figure out the best times to post is by using Facebook’s own native analytics feature. This will show you the exact day and time of your previous posts’ performance, which should give you a good idea of what works and doesn’t work for your Facebook page.
If you’re looking for a more convenient way to do this, you can also use a third-party tool. Tools like Hootsuite have a Best Time to Publish feature that allows you to develop your posting schedule based on when you’re most likely to get the most impressions, engagements, and link clicks.
Finally, the most important thing to keep in mind when choosing a posting time is that you’re competing against other brands. That’s why focusing on posting content that your audience wants to read is so critical.
2. Use User-Generated Content
User-generated content is one of the most powerful ways to boost engagement on Facebook. It encourages consumers to share their experiences and build a sense of community around your brand.
It’s also cost-effective and helps drive more 1-to-1 interactions between your brand and its followers. It can be used as a substitute for paid ads or for ad-free marketing campaigns.
Customer reviews and testimonials are another type of user-generated content that can help boost your brand’s online reputation and make it easier for customers to choose your product or service over a competitor’s. In fact, more than 88 percent of shoppers incorporate customer reviews into their purchasing decisions.
Users can also post photos and videos of themselves using your products. This is a great way to show potential customers what it’s like to use your products in real-world settings.
These posts are often more authentic than professional photos, which can make them more appealing to a wider audience. Plus, they’re more likely to drive traffic to your website and increase sales.
For example, Coca-Cola’s Share A Coke UGC campaign helped bring their branded bottles to life and encouraged consumers to share their own personalized bottles. The company also had a community of brand advocates who shared their love for the products and helped create a sense of belonging between the Coca-Cola brand and its consumers.
Creating a UGC page on your website is an easy way to collect and showcase your favorite content from your fans. Putting it all in one place is a great way to share your favorite pictures with potential customers and help you build a community around your brand.
Remember that users own their content, so make sure to ask them for permission before reusing it. This is a crucial step in any social media marketing strategy, so don’t neglect it!
3. Include Call-To-Actions (CTAs)
Whether you’re looking to increase sign-ups, drive traffic to a page, or encourage users to share your content, including call-to-actions (CTAs) in your posts can be very effective. Facebook offers marketers a variety of CTA options to choose from, so make sure you’re implementing them correctly.
The best CTAs are ones that align with your brand’s marketing goals and get your audience to take action. This can be as simple as asking them to Like your page or subscribe to your newsletter. It can also be more complicated, such as encouraging them to fill out a form or purchase a product.
To increase click-through rates, use CTAs that are clear and easy to follow. You can use this tactic in your Facebook ads or on your website.
When you’re writing your CTAs, Michael Knight recommends that you make them as specific as possible. For example, he suggests using phrases like “Sign up for (your product/service you offer) now to receive (benefit to the reader!)!” This makes it easy for readers to understand what they’re getting in exchange for their information.
Another good idea is to use friendly language and a polite tone when you’re asking for something from your visitors. For example, if you’re selling a cute hat, you can say, “Sweet hats for everyone!” This will appeal to the impulsive part of your audience’s brain.
You should also keep in mind that people tend to view your Facebook page through the News Feed, rather than directly on your site. To help you get more visitors to your page, use different call-to-actions in each of your posts. For example, you can ask your fans to sign up for your email list in one post and book an appointment in another. This way, you’ll be able to track the results of each type of post.
4. Make Your Posts Visual
Including images in your posts is one of the most powerful ways to boost engagement on Facebook. Users prefer to engage with visuals instead of text, so posting photos is a great way to boost your post’s performance.
For example, if you’re selling a product or service, include high-quality shots of your products to increase your audience’s understanding of your offering. This will help you stand out from your competitors and improve your post’s performance.
The images you use for your social media posts should be original and compelling. If you don’t have the time or resources to create your own, use stock photos that are high quality and eye-catching.
You can also use a variety of filters to enhance your images and make them more visually appealing. These filters can be found for free online and are a simple, inexpensive way to create attractive, engaging images that stand out from your competition.
Another way to make your social media posts more visual is by adding emojis. These little icons are an excellent way to bring your text to life and get people excited about your content.
Emojis also make it easier for people to share your content, which can help you reach a larger audience. You can also use them to add a personal touch to your content and increase your brand’s authenticity.
It’s important to understand that the type of images you use will have a huge impact on your performance, so you should do your research before making any changes to your social media posts. The best way to determine which images perform best is to conduct A/B tests, so you can see which ones resonate with your audience the most.
5. Share Other People’s Posts
One of the most powerful and effective ways to boost engagement on Facebook is to share other people’s posts. This allows you to reach a wider audience without having to create your own content. Moreover, it also gives the original post creator credit for their work.
There are many different types of posts you can share on Facebook, including images, videos, links and text. However, you should always make sure to use the official Share feature.
Sharing other people’s posts can be a great way to spread information about a new product or service, or even just to have fun. You can repost photos, text and videos from Facebook’s official pages, or you can copy a post you see on someone’s profile or business page.
You can also share other people’s posts on your own Page or in a group you are a member of. Just be sure to change the security setting of your post to Public so that it can be shared by anyone.
Another useful way to boost engagement on Facebook is to post content that’s relevant to your audience. This can be a variety of things, from promoting local events to highlighting a new issue in your community.
Using hashtags is another useful way to increase your chances of reaching a larger audience. Hashtags are unique URLs that users can easily search to find related content.
When creating your own Facebook content, try to create a balanced ratio between original content and curated content from other sources. This ensures that your brand isn’t relying too much on outside resources to gain followers, and it helps keep your posts fresh and entertaining for your current audience.