A question that often comes up in the hotel industry is whether or not Twitter is useful for their business. Many people believe that Twitter is not an appropriate tool for a hotel, but there are actually some great reasons why it can be helpful.
One of the biggest benefits of Twitter is that it allows hotels to engage with potential guests in real-time. This is an important factor in driving word-of-mouth advertising.
It’s a great way to interact with your guests
If you’re looking for a way to increase your hotel’s brand reputation and build an engaging presence on social media, Twitter is definitely worth considering. It’s a fast-paced platform that allows users to share short messages with their friends, family and followers in seconds.
The ability to communicate in real time is what sets Twitter apart from other social platforms. It’s also a great way to get feedback on your products and services, as well as stay up to date with the latest news in your industry.
Some hotels have started to use Twitter as a means of communicating with their guests during their stays. For example, the Sol Wave House Hotel in Spain has set up a Twitter hashtag for guests to tweet if they want to request a taxi, order drinks by the pool or find out about a particular hotel event.
Using hashtags is a great way to help your hotel stand out from the competition and attract new customers, while allowing people to easily search for you on Twitter. You should try to create hashtags that relate to your business and location, as well as those that are relevant to the traveller you’re targeting.
Another great way to interact with your guests is to host Twitter chats in your hotel. These are fun, interactive events that allow your audience to connect with other hotel owners and managers from around the world in real-time.
By getting involved with these events, you’ll be able to build your guest base by encouraging them to post pictures and comments about their stay at your hotel on their personal social media accounts. You can even reward your guests for this by giving them a small gift or discount when they participate in these discussions.
The main thing to remember when it comes to customer service on Twitter is that you don’t want to be seen as a faceless corporate entity; rather, you want to be seen as someone who cares about their guests. By taking the time to respond to queries on Twitter and ensuring that you respond promptly, you can demonstrate this to your guests and potential guests.
It’s a great way to advertise
Twitter is a popular social media platform that’s used by millions of people across the world. It’s free, easy to use, and provides a great way for your hotel to interact with its followers and guests.
It’s also a great way to get feedback on your hotel. This can help you to improve your services and ensure that your guests have an enjoyable stay.
As a result, it’s important to keep an eye on your Twitter feed for any mentions of your hotel. By following these tweets, you can be alerted to any problems that may arise and can take steps to rectify them before they turn into negative issues.
Another effective way to advertise on Twitter is to follow specific hashtags that are related to your hotel and local area. By using these hashtags, you can ensure that your hotel’s tweets are easily found by potential guests.
Moreover, it’s a good idea to retweet and comment on user-generated content that you find on your Twitter feed. This can increase your hotel’s visibility and encourage guests to retweet your content as well.
It’s essential to make sure that all of your hotel’s tweets are relevant and engaging. For example, if a guest tweets about how much they loved the hotel’s breakfast, you can retweet the post and include your own two cents to add value. This is a great way to show your guests that you’re listening to their feedback and taking it seriously.
This can help you to create a loyal audience that’s more likely to return to your hotel when they’re looking for a place to stay. By adding value to your hotel’s social media, you can attract new visitors and create a stronger brand image.
You can also create a special Twitter account for your hotel and use it to promote certain events or deals. These events or offers will generate excitement among your hotel’s followers, which can lead to more bookings.
You should also respond to any complaints your hotel receives and make sure that you are responsive to your guests’ needs in real-time. This will ensure that your customers are happy and will encourage them to recommend your hotel to their friends and family.
It’s a great way to stay in touch with your guests
It is important to stay in touch with your guests and get feedback from them, so Twitter is a great tool to do just that. It can help you find out what your guests think about your Motel or Hotel and how you can improve it.
You can also use Twitter to find out about the latest events in your area. This can be a great way to attract new customers and get them excited about coming to your Motel or Hotel.
Hotels that respond quickly to their customers and offer a warm welcome are popular on Twitter. Hilton and Starwood are two good examples of hotels that regularly post on Twitter, and both are known for their excellent customer service.
Guests can tweet to your hotel about anything, from what their favorite dish is at the restaurant in your city to what they don’t like about their room. You can then respond to their comment with an honest and friendly message.
Another thing you can do is to look out for people who might need a bit of extra help when they come to your hotel. These are the kinds of people who may be upset after they’ve had a delayed flight or who might be first-time travellers. You can offer them a discount on their next stay, or give them some travel advice.
These are simple ways to connect with your customers and show them that you care about them. You can even share their reviews with others who are thinking about booking a stay with you to give them some additional social proof that you’re a good hotel.
You can also follow hashtags that are relevant to your business. For example, you can follow #TravelTalk on Twitter if you want to engage with people who are interested in traveling.
In addition to tweeting about your hotel, you can also get involved in Twitter chats. These are conversations that are centered around certain topics, and they can be a great way to get your hotel noticed by thousands of people.
In addition, you can post photos of your hotel and your area to enliven your chats. You can also use Twitter to promote local events and news stories, especially if you provide transportation options or shuttles.
It’s a great way to get feedback
Getting feedback from your guests is important, and Twitter can be a great way to get that information. Use the platform to ask questions about your hotel and find out what your guests like or don’t like. This can help you improve your hotel and make it more appealing to potential guests.
Social media has become an essential part of modern life, and consumers use it to stay in touch with friends and family, learn more about businesses, and read reviews and recommendations before booking a holiday. This means that you need to be aware of what is being said about your hotel and respond quickly to any negative comments or feedback.
It’s important to respond to all tweets about your hotel in real time, as this is what the majority of customers expect. According to Lithium, 53% of consumers expect a brand to respond to their tweet within an hour of receiving it. This can be difficult for small hotels to accomplish, so it’s worth setting up a dedicated Twitter account that handles customer service and responding to queries immediately.
This can be a valuable way to build trust and credibility with your guests, especially when they have something negative to say about your hotel. A simple tweet apologising for the issue can go a long way to reassuring your guests that you are always on their side, and will try to resolve it quickly.
You can also monitor mentions about your hotel on Twitter, which can be useful for reputation management. This can help you determine if you need to take action on negative reviews and other issues.
It’s also important to remember that people on social media have a short attention span, so you need to respect that and respond quickly. Ensure that you don’t overuse mentions of your hotel, and don’t overuse retweets of guest compliments.
One of the most interesting things that happened on Twitter recently was when Airbnb CEO Chesky started a discussion about user feedback on the platform. It was an unprecedented conversation between two of the world’s biggest companies and it proved to be a great example of how social media can be used to gather feedback in an open and candid way.