Email marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach.
Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers.
Use email automation to collect guest data and customize communications with them, creating value and strengthening loyalty among your guests.
Boost Bookings
Email marketing offers hotels an effective, cost-efficient means of reaching new guests or increasing booking frequency from existing ones. By using a comprehensive hotel email marketing system that integrates with their PMS or other systems, hotels can create, track, measure and analyze campaigns to drive direct bookings while increasing customer retention and loyalty.
Hotels can use email to promote seasonal promotions, early booker discounts or other value-adding offers that benefit guests. By personalizing each subscriber’s guest journey with personalized content relevant to them, hotels can stand out and entice potential guests to book.
Hotels can use email as another channel to upsell their services and drive incremental revenue for themselves. Oaky’s upselling engine streamlines this process so hotels can drive revenue with email marketing.
Post-stay emails can also help hotels encourage repeat stays by reminding the recipient of all of the highlights of their visit and offering discounted rates or complimentary room upgrades on future bookings. This email serves as another chance for hotels to showcase their local expertise while strengthening relationships with past customers.
Hotels can use email to demonstrate their community involvement and corporate social responsibility initiatives, promote weddings and conferences at their hotel, as well as announce special events such as Covid-19 where hotels around the world went above and beyond to support staff, communities and guests in ways that showed their care for guests and employees alike.
For your hotel email marketing strategy to be most successful, it is vital to devise a comprehensive plan on when and how emails should be distributed. This should include potential topics and dates for each campaign as well as an approximate timeline for when these should go out.
Keep Guests Engaged
Email marketing allows hotels to establish genuine, on-going communication with leads and guests at scale. Email is one of the few forms of digital marketing that feels less like traditional spammy marketing messages and more like receiving an email from an old colleague.
Email can be one of the most cost-effective strategies to convert leads and guests into loyal customers for hotels. Staying top of mind among existing guests allows more bookings from existing ones while simultaneously lowering acquisition costs relative to newcomers.
Your email content must be timely and valuable to past, present and future guests alike. Capturing data about their prior stays (such as what room type they booked or whether or not they utilized fitness center or restaurant services) through PMS allows you to send relevant information that increases their satisfaction with their stay.
Pre-arrival campaigns can help guests feel at ease about their upcoming trip by providing essential details about check-in times and directions, room details, and local attractions – giving them a better experience at your hotel and fostering greater loyalty among your clientele.
Send emails during their stay inviting guests to local events or activities available in your hotel, such as local sporting events. This can generate incremental revenue by offering special discounts or upgrades; or inviting them to book tables in the restaurant or reserve activities.
After their stay, send a follow-up email asking them for feedback or joining your loyalty program if they haven’t done so already. This can give them incentive to come back again and can even lead to referrals!
Planning an email campaign for your hotel requires taking into account seasonality and key events that might influence demand. With the Moosend visual automation builder, creating sophisticated campaigns to do just this is now possible so that automated emails are sent at exactly the right moment without manual intervention needed – saving both time and resources in terms of manual labor required to deliver them!
Increase Revenue
Email marketing for hotels can provide your guests with crucial information during, before and after their stay. As a low-cost, high-return digital marketing channel it can work hand in hand with your hotel loyalty program to drive revenue growth.
Make sure your emails are relevant to the guest journey, without overwhelming them with too many communications. One effective way of doing this is creating a schedule and mapping out messages accordingly – using this roadmap as your content strategy guide, you’ll ensure the right ones get out at the appropriate times.
Before your guests arrive, send a welcome email with all the information they require for an easy check-in process, such as check-in time, room details, local attractions and any additional tips to maximize their stay. These types of emails help make your brand feel more inviting to them while building loyalty and improving overall customer experience.
As your guests stay with you, provide added value by sending emails offering upgrades or add-ons that upsell or cross-sell additional amenities based on when their room was booked – these emails can even be set off automatically by your system and won’t require much effort from your team!
Once your guest returns home, keep them engaged by sharing more information about your property or local area – this will make their stay worthwhile and encourage them to return again! You can do this via email, social media or in person.
To effectively deliver and engage with guests, Moosend offers an easy, user-friendly email marketing platform equipped with all of the features necessary for hotel digital marketing. With drag-and-drop email builder and professional templates that suit any brand identity, creating visually pleasing emails for guests has never been simpler or faster! Automate pre- and post-stay communications as well as promote member benefits, special offers or any promotions, start creating visually appealing emails today with your free account to see how email marketing can transform your hotel’s reach!