Quality content draws visitors, generates leads, and converts those leads into customers – not to mention helping you meet your hotel’s business goals through SEO!
Quality content provides readers and viewers with actionable advice they can apply in their lives, while being readable, entertaining and inspiring.
Blog Posts
Blog posts are an effective way to showcase the personality and value of your hotel while offering value to readers. Blogs also help increase SEO by increasing relevancy with search terms; blog posts often feature images, videos, or infographics which receive more engagement on average than posts without at least one image; try including at least one per post that pertains directly to its topic.
Blog posts should have an easy-to-read, visually attractive layout that draws the eye. Successful blog posts often include catchy titles that grab readers’ attention, followed by concise bodies explaining its topic. Splitting up paragraphs into subheadings with bullet points or other formats to emphasize important parts is recommended to increase readership of the post and encourage conversion into paying guests. Writing blog posts targeted to your hotel’s target audience may increase conversion.
If your hotel attracts families, consider writing a post that provides useful travel tips for parents of young children. Or if it attracts backpackers, consider sharing the best cheap eateries nearby.
An integral aspect of blog posts is their capacity to educate their audiences. Use blog articles as platforms for sharing industry tips, campaign updates, facts and figures related to your accommodation or area, along with quotes or facts from reliable sources that demonstrate expertise. Doing this regularly will establish yourself as an authority figure within your field.
An essential element of an engaging blog post is encouraging its readers to take action, whether that be booking rooms, dining at your hotel restaurant, or signing up for spa treatments. Be sure to include a clear call-to-action on every post such as placing “Book Now” buttons (or similar) so they can easily take advantage of offers and services provided. A visible call-to-action can increase conversion rates and revenues exponentially.
Social Media Posts
Social media posts come in all forms imaginable, from images and videos to infographics and links. Each post should engage and inspire its followers while also serving to share other sources’ content.
Social posts can be an effective way to expand brand recognition, attract new customers and strengthen relationships. When posting, remember that quality is more important than quantity: try posting quality material as often as possible when there is something worth saying!
Utilizing creative social media posts is one of the best ways to expand your accommodation brand’s visibility online. However, creating fresh ideas and producing intriguing posts may be difficult at times; here are some tips that may help you come up with original posts for social media.
Use captions to enhance and engage with your audience. Captions should provide context for visuals while remaining succinct, telling a story or raising questions that elicit interactions from your target demographic – like LEGO’s 2022 Gift Buying Guide which showcases their brand while driving engagement on social media.
Put the human side of your business front-and-center by featuring employees on social media. Doing this will not only show off the culture but will also enhance employee morale and retention.
Do a mix of posts across various social media channels; this will ensure you’re posting the appropriate type of content for each platform, increasing engagement. While certain formats might prove more beneficial over time, experiment with various content formats until you discover which ones suit your unique needs best.
Infographics
Infographics can be an extremely powerful way to communicate the brand message of your accommodation brand to an audience. By combining visual elements with concise text, they provide complex data in an engaging and informative format. They can be used to deliver key details about your hotel and services in an eye-catching format more likely to be shared on social media platforms and increase search engine optimization (SEO).
According to the Director of the Data Visualization Research Lab at the University of New Hampshire, humans acquire most information through visual means, so it’s crucial that information presented visually be easy for audiences to consume and retain. Infographics are an ideal way to do this as they are easily shared across social media and are far more engaging than standard text posts; furthermore they can serve as valuable sources of knowledge while positioning you as an authority in your field.
Infographics offer multiple advantages over traditional forms of media for audiences to understand and recall information more easily. Infographics do this by turning data into captivating visualizations incorporating charts, images, and concise text for easy digestible chunks for various learning styles and levels of comprehension. They can even help overcome language barriers while supporting cross-generational education!
Static infographics are the most frequently produced type, and can often be created using free tools like Piktochart. However, interactive infographics require professional software in order to be designed. Interactive infographics are great way of communicating dynamic data while creating an immersive, memorable experience for audiences. Furthermore, interactive infographics can also serve as an effective means of building backlinks that will lead directly back to your website and help increase website traffic. Infographics that feature original research can be an extremely powerful way to expand the reach of your site among search engines, while simultaneously drawing the attention of influential publications or blogs who may not have accepted your guest post submissions before.
Videos
Video marketing should be part of every hotel’s content strategy and has the power to boost bookings. Studies show that over 65% of travelers watch videos to help decide on holiday destinations and hotels – making video a fantastic way to promote brand identity, services, and create excitement about staying with you!
At first glance, hoteliers may be put off using video content due to its production costs; however, the medium is now more affordable than ever and has proven its ROI potential. Video has the highest engagement rate among all forms of online content as it appeals to both visual and auditory senses of your audience; user-generated or professionally produced, videos have an enormous effect on guest purchasing decisions; in fact a Nielsen study revealed that 54% of consumers trust brands more after viewing their video ads!
There are various strategies you can employ to produce high-quality video content for your hotel. A behind-the-scenes video can showcase your property and capture the energy of your team at work – guests love this type of content as it offers them a sneak peak into their stay and helps establish trust between themselves and you.
Another video content idea for hotels may include showing off your cuisine, highlighting local attractions and providing useful information about your area through short films or vlogs (video blogs). Such videos can easily be reused and reused across social media and websites alike.
Collaborations with influencers is also an excellent way to produce video content. Influencers typically have large fan followings that can expand your reach with their audiences. Utilizing YouTube as a video platform that allows for keyword tagging of videos will also help optimize and enhance search engine visibility for your channel.
Evoking emotions through video content creation is of utmost importance for its success. According to research conducted by Tempkin Group, when individuals develop positive associations with companies they’re 8.4 times more likely to recommend them and 7.1 times more likely to purchase from them.