Sharing high-quality photos and videos that showcase your hotel are an effective way to attract followers and establish trust with potential guests. A behind-the-scenes tour video or live feed of its staff members could also prove valuable in building trust among potential guests.
Use paid Facebook ads to ensure your content reaches more viewers and increase engagement and conversions. This can boost engagement rates as well as conversions.
1. Post regularly
Hotels should post regularly on social media channels to increase visibility and drive traffic directly to their direct booking websites. Studies have proven that posting at least once every other day increases chances of booking by 138%!
While regular posts are essential, you should also experiment with different kinds of content. Pictures, stories and live videos are great ways to engage your target audience and increase engagement and visibility – encourage guests to tag your hotel in their photos and videos and increase visibility this way!
Not only should you share content from others, but you should also do this yourself to build trust and make your brand seem more credible – which will lead to more likes, shares and comments – leading to more followers being acquired by your brand.
Location is one of the hallmarks of excellence when it comes to hotels, and one should leverage this advantage by posting about local attractions, events, and restaurants that may draw guests in. Doing this also gives prospective guests an idea of what it’s like staying with you!
Consider seasonality when posting. For instance, if December is peak tourist season in your region, post more about activities available during that month to encourage tourists to book a stay with you. This will encourage more bookings from tourists looking for places like yours.
Monitoring reviews on TripAdvisor and Google can also be an excellent way to gain a competitive advantage for your hotel. When any negative comments arise, responding quickly shows your customers you care for their satisfaction.
2. Build a community
Maintaining an effective Facebook presence for hotel managers can be time consuming. A social media manager might be an ideal solution, or alternatively hotels may partner with agencies specialized in Facebook marketing to increase their online visibility and boost their presence.
Attracting new followers through images and videos is the ideal way to grow a hotel business, drawing them in with its most alluring features such as rooms, restaurants and amenities. A video can especially powerful since it shows people the property without them physically having to visit it themselves.
Hotels can go beyond simply using attractive images to promote special offers and promotions by posting stories and live videos that highlight them. Stories also help foster community by building a sense of identity for their hotel while engaging followers; using trending hashtags further extends reach for posts by hotels.
Facebook marketing for hotels must also include responding quickly and professionally to reviews, regardless of whether positive or negative. Responding swiftly demonstrates their dedication to offering superior experiences while taking feedback seriously.
Hotels can leverage Facebook pages as another promotional avenue by adding links to them in their websites and email signatures, or hanging signs around the hotel that encourage people to follow it. By doing this, hotels can increase organic traffic to their page which in turn will boost its overall ROI over time. In addition, Facebook provides numerous paid advertising solutions which enable hotels to reach target audiences more effectively.
3. Promote events
Social media marketing for hotels requires innovative ways of promoting hotel events. Doing this will increase brand recognition and encourage direct bookings while simultaneously building connections with both locals and visitors from outside your area.
Event content such as video tours of your hotel, guest testimonials or even creating a customized music mix for the lounge can be highly engaging and build excitement about the property. Furthermore, behind-the-scenes footage and customer service provide another avenue to humanize the hotel while showing that you value customer feedback and appreciate their patronage – responding promptly to both praise and complaints demonstrates your dedication to customer satisfaction and helps show guests you value their opinions and respect their feedback.
Facebook provides you with a built-in feature for creating events, inviting both page followers and personal profiles to attend them. A carefully written description with keywords, @mentions of speakers or performers and CTA tabs to your booking website can greatly increase credibility for any event that’s posted to Facebook.
YouTube is the second-largest search engine and an integral component of any hotel’s social media marketing strategy. Regular videos featuring your hotel, such as timelapses or live recordings of spa music can engage viewers and boost direct bookings.
Remember the power of LinkedIn when marketing your hotel. With over 600 million professional users and holiday campaigns like Mother’s and Father’s Days to reach this audience and convince them why yours is the perfect option for their next business trip, LinkedIn offers immense potential.
4. Reach out to influencers
Social media provides hotels with an effective tool to reach potential guests and encourage repeat bookings. By crafting engaging posts and publicizing events, hotels can attract newcomers while simultaneously increasing repeat bookings. It is important to remember, however, that not all platforms are created equal; select those which best suit your business requirements for optimal success.
Facebook provides an ideal platform for hotel marketing as its vast user base of over 2.8 billion allows for extensive text and video content, plus extra tabs such as “Offers,” Map, TripAdvisor reviews and “Customer Service.” Furthermore, targeted Facebook ads can be utilized to reach specific target audiences.
Instagram is another highly effective channel for hotel marketing, and can be used to showcase photos of rooms, restaurants, and facilities at your establishment. Instagram can also be leveraged as a contest platform or used to announce special offers or discounts. Plus it integrates well with Facebook so users can post Instagram content directly onto their pages!
YouTube can be an extremely effective channel for hotel marketing. YouTube videos of rooms, restaurant and other facilities of a hotel, contests or promotions hosted on this platform as well as paid advertisements can all help promote special offers to specific target audiences.
Hotels can use these strategies to strengthen their social media presence and drive more traffic to their websites. By taking time to understand their audience, select appropriate platforms, create engaging content for an influencer marketing campaign, run promotions and share stories on social media – hotels can use social media to expand their businesses through it.
5. Engage with your audience
Facebook provides your hotel with a powerful way to reach out to potential travelers. By posting high-resolution and visually-appealing photos and videos that highlight its amenities and the surrounding region, as well as behind-the-scenes content such as guest reviews or stories that humanizes its brand and encourages audience interaction, Facebook gives your hotel an effective platform for marketing itself to potential travelers. Furthermore, discounts or contests may bring customers through your doors that would otherwise remain hidden from view.
To increase Facebook engagement, you need to provide engaging, relevant, and timely content. Furthermore, it is wise to monitor how posts perform using various built-in analytics tools – this data can then be used to hone your strategy and enhance future campaigns.
Influencer collaboration can be an excellent way to reach out to your target audience. Influencers can drive bookings and build trust among followers; sharing their experiences at your hotel to encourage more guests to book a stay. However, not all influencers will be suitable partners; therefore it is key that you carefully select those best suited for your hotel in order to create lasting partnerships that lead to success.
52% of consumers discover hotels and travel brands through social media, making this an effective way of getting people to visit your website and consider booking with you. Responding quickly to both positive and negative reviews shows your customers that you value their feedback while upholding quality services.