Your hotel’s contact page should be an extension of its brand. It should reflect the same color scheme, typography, and images found throughout your site in order to reinforce brand recognition.
Effective contact pages allow visitors to select their preferred mode of communication and include a brief introduction or message outlining your commitment to customer service.
Including All Contact Methods
Your website’s contact page must offer visitors various ways of reaching you. Make sure to include email, telephone and social media links; as well as a contact form which enables visitors to submit inquiries directly through the site without opening and then closing an email program first – saving both you and your visitors time while making communication simpler!
Your contact form should be easy for mobile visitors to understand and use. Include labels to explain what each field means, and consider using auto-fill functionality for frequently entered information such as names or emails; this will reduce typing requirements for your visitors and help ensure they don’t become frustrated enough to abandon the form before submission.
Make sure your form’s submission button is easy for mobile device users to locate and click. Research suggests that users respond more favorably to circular than rectangular buttons, though you could test different shapes and colors to see which perform best for your business.
Consider including a FAQs section on your contact page so that customers and visitors can quickly find answers to frequently asked questions without needing to email directly. Doing this will also free up time and space on your contact form for inquiries that require personalized replies.
If you run a small business or are self-employed, be sure to include an estimated response time on your contact form so visitors know their message will be addressed quickly. This demonstrates to customers that your hotel values each guest individually and treats every inquiry with priority.
KeySmart website displays their one-business day response time prominently at the top right corner of its contact form to reassure customers and encourage them to reach out to you. Furthermore, including a map of your location can demonstrate to guests that you are nearby and will easily answer their inquiries.
Including Automated Responses
Users want to feel as if their message has been heard and that any questions will be addressed, which is why adding automatic responses that notify visitors their form has been received will build trust, assure visitors their concerns will be dealt with and provide additional customer service if required. Including this information on your contact page can help develop customer loyalty as well as providing extra customer service support when required.
Utilizing appropriate wording when writing automated responses is key to creating rapport with visitors and keeping your audience up-to-date with any issues or delays that arise, thus avoiding miscommunication and potential for mishap. Friendly copy that thanks users for their email and sets expectations regarding response time can go a long way toward building rapport and maintaining rapport. Keeping communication open between yourself and visitors also prevents any missteps in messaging that might otherwise happen between responses being automated versus being sent manually – it keeps everyone informed without mishapping expectations!
Automated messages on your contact page can also help reduce duplicate email inquiries for your staff members, by directing users directly to the best method for reaching your hotel – decreasing duplicate inquiries that get sent directly to wrong addresses.
Include images of your staff to humanize your contact page and give visitors a better sense of who they’re communicating with when reaching out. Basecamp does this extremely well by prominently showcasing its average response time as well as photos and quotes that humanize the company.
An additional way you can personalize your contact page is to include a link to your blog or FAQ section. This can save users from reporting issues which have already been answered on your blog, or prevent them from sending new queries when they’ve found what they were searching for elsewhere on your site. 123FormBuilder makes adding these features simple!
Including Visual Consistency
As the first impression guests receive of your hotel, its contact page must evoke an emotional response and deliver a strong brand message. To do this effectively, highlight key features and benefits – such as luxury bedding or state-of-the-art facilities or stunning locations with incredible views – in an eye-catching and clear fashion.
If your hotel has limited staff, include an estimated response time for visitors so they know they can expect a quick reply and that it will do its best to accommodate their needs. In addition, provide them with a contact phone number so they can get help quickly if needed.
Visual consistency is of utmost importance when designing a hotel contact page, as it helps strengthen brand recognition and create an inviting experience for potential customers. Color scheme, font size and layout should correspond with that of other pages on your site for a smooth user journey and consistent experience across pages.
When selecting photos to use for marketing your hotel, choose ones that convey its overall guest experience – this could include tranquil rooms or energetic hallways. The best photos tell a story at once and leave an enduring impression, so ensure any image chosen captures its essence perfectly.
Each field on your contact form should serve a purpose, with no unnecessary information being requested from potential guests and dissuading them from submitting it. Consider adding specific question types (for instance radio buttons for gender-specific fields) so as to prevent mistypes and save visitors’ time when answering certain inquiries.
Include social media share buttons on your contact page as an easy and effective way to spread awareness of your hotel, particularly if it has received positive reviews or featured in travel publications. A strong call-to-action will encourage website visitors to book with you instead of one of your competitors.
Including a Call-to-Action
For optimal contact pages, simple designs that allow information to shine are key. Your goal should be to encourage leads and customers to reach out, not dissuade them with unnecessary animations or elements that overwhelm the form itself. Focus instead on visuals that complement its form itself such as this page by Fentimans with its branded header image and background as well as engaging videos showing team members discussing services provided.
One effective way to encourage customers to reach out is with an explicit call-to-action that lists all possible methods for reaching you. This allows people to select their most convenient means of contact without needing to sift through generic emails or staff emails; design software company Marvel does just this with its Contact Page which includes phone numbers, WhatsApp numbers, Twitter handles, LinkedIn profiles and an online chat function – among others.
Another effective strategy for making it easier for visitors and potential customers to contact your business is providing clear messaging regarding when someone will respond. This gives customers peace of mind, encouraging them to submit messages or contact forms – KeySmart provides an example with their messaging advising customers they will receive a response within one business day.
Forms with an optimal number of fields are key to their effectiveness, as this prevents potential customers from abandoning your forms due to too much information being requested. Too many fields can become cumbersome; therefore only use them when absolutely necessary and label each one with its purpose and label it clearly with clear labels and descriptions.
Keep in mind that most visitors to your contact forms will likely use mobile devices when filling them out, so your website must be optimized to support mobile use. A responsive form builder enables you to create attractive forms that work across devices seamlessly – helping ensure you don’t lose out on potential leads or customers due to unresponsiveness and confusion on your site.