The About Us page is one of the most essential pages on any website, serving to establish credibility, build trust and create connections between yourself and your target audience.
With Kadence Blocks, an easy no-code solution ready to use right within WordPress editor, you can be creative while building engaging content that encourages direct bookings.
Visuals
An engaging About Us page is an indispensable asset in marketing your accommodation business. It creates credibility and trust by outlining your company’s values, mission, history and future plans; while also humanizing it so audiences can connect more readily.
As part of your About Us page content strategy, it’s crucial that you highlight your company’s most eye-catching visuals. This will help readers quickly grasp what makes your company unique while keeping them engaged – just don’t allow visuals to overpower the text – make sure your About Us page text is easy for readers to digest and don’t include too many images or design elements that distract from its message.
Create an engaging About Us page requires creativity and imagination. Use images of team members and locations, videos, infographics, or any other visual elements that engage and inform your target audience. Add slideshows or animation for added interactivity on this page!
Your About Us page can tell a compelling tale by including personal anecdotes from you and/or your team that will allow your audience to connect more personally, building trust and loyalty along the way. Adding emotionally charged language such as joy, empathy or inspiration may also create a stronger emotional bond with your target audience.
Allbirds features photos and biographies of its founders on its About Us page, in addition to providing a brief outline of how the company was established. Furthermore, this page features a quote from one of their founding fathers that provides insight into its vision and values.
Yellow Leaf Hammocks offers another outstanding About Us page: this one shares an engaging narrative on how their hammocks are made, from procuring raw materials to compensating the Mlabri tribe weavers with fair wages – creating a sense of social responsibility while making their products seem even more meaningful for consumers.
Add a call-to-action on your About Us page that encourages visitors to book a stay with your accommodation – this works particularly well when coupled with offers such as discounts or free gifts!
Calls to Action
Your About Us page must feature an engaging call to action (CTA). This allows visitors to easily navigate their way towards booking through your website’s booking system and to ensure they take the next step in their travel planning journey. Providing easy-to-find BOOK NOW buttons ensures visitors take this necessary step toward actualising their dream holiday plans!
Take this opportunity to promote the unique selling points and experience guests can expect when staying at your accommodation through calls-to-action that are easily identifiable on mobile devices and include engaging tone. Make your page as impactful as possible to maximize its effectiveness!
To make your call-to-action stand out, choose a bright color that stands out from the page’s rest and utilize contrasting typography that makes it even more prominent and easy to read. Also consider trying bolder or larger fonts than those typically associated with your brand to increase attention-getting effects. Finally, leave some negative space around it so as to not obscure or overcrowd its message.
FOMO (fear of missing out) can also help create an inviting call to action, particularly if your business offers time-sensitive promotions or sales. It can motivate people to act quickly.
Your About Us page can also benefit from testimonials to establish credibility and build trust among potential customers. They provide an opportunity to humanize your business and demonstrate care for its clients, using images, video and text to show customers that you care. Ask customers for permission before publishing any testimonials online; include links back to original reviews/testimonials in your About Us section for easy reference.
Personality
An about us page gives your brand the chance to showcase its personality, while giving the public a voice through storytelling. Your hotel is unique; let your story reflect that. People choose hotels because of the personal connection they form with them through personality, culture and values – not amenities and services offered. That is why an about us page is such an essential piece.
Integrating personal touches into your about us page is one of the best ways to establish rapport with customers and build rapport between themselves and your brand. Showcase team photos as one way of doing this; images can create an intimate feel while emphasizing company values allowing potential customers to relate more fully with you and feel they know you as well as your company.
Telling a memorable and engaging tale on your about page can be one of the most engaging and unforgettable aspects of running your business. By giving customers an understanding of who you are, what you believe in, and how you can assist them, storytelling gives customers an understanding of who you are as an organization – be it as basic as detailing founder’s journey or more intricate explanation of evolution and vision; ultimately it’s up to you what your customers find relevant and effective.
Your customer journey starts on your about page, so it is vital that it provides all of the information they require in order to trust and navigate it easily. Include all contact details as well as ensure content flows logically from one point to another.
An effective strategy for building credibility and increasing trustworthiness of your hotel, testimonials are an effective form of social proof and can increase conversion rate significantly.
Mission Statement
An effective mission statement provides your brand’s purpose, values, and goals with potential customers in an accessible format. It serves as an effective communication tool that builds credibility with their audience while forging relationships between two parties.
Kopari makes its brand ethos clear right from the beginning by framing their mission as a “coconut nutshell.” Their founders John and Jai sign off by hand-scribbling their signature, giving it a personal feel and drawing you further in. By including your mission statement on an About Us page, your mission statement helps establish your business as trustworthy and reliable accommodation option; its writing encourages potential customers to book directly with you; Kadence WP offers several ready-to-start templates that can assist in creating compelling About Us pages for your travel and accommodation businesses.