Content you create for your hotel’s social media should reflect the values, aesthetics and personality of its property in order to establish an online presence that generates bookings and will enhance guest bookings.
Utilize photos and videos of your rooms, amenities, and local attractions to highlight what sets your hotel apart from others. Also post eye-catching visuals like infographics for added impact.
Visuals and Graphics
Visual content is at the heart of any successful social media strategy. It makes platforms like Instagram and TikTok so engaging for their audiences, while posts with visuals on Facebook receive higher engagement than ones without. Visuals also form part of brand identities by conveying messages more powerfully than words alone could.
As marketers increase their digital marketing budgets, visuals will increasingly become the cornerstone of engagement and brand recognition. Thanks to an abundance of free tools, templates, and editing apps available today, creating engaging visual content has never been simpler – with all sorts of free tools, templates and editing apps at your disposal it?s easier than ever to make engaging images a reality – yet don’t forget best practices: for graphics to work properly they must align with marketing campaign objectives, utilize audience research as support material, and be optimized so they appear visually on every platform as soon as possible!
For social media visuals to truly resonate, storytelling must be used effectively to engage your target audiences. People respond better to stories than to facts or announcements, so using storytelling techniques effectively is an invaluable way to build long-term loyalty while drawing new customers in. A series of images which tell an engaging tale can also help build brand identity by showing how your products and services fit into target audience lives.
Visuals can add visual appeal to all aspects of your business, from website designs and printed materials distributed, to branding efforts and social media accounts. Utilize them as a way of setting yourself apart from competitors while reflecting values associated with your brand and adding personality and differentiation from competitors.
Not only should you keep these best practices in mind, but don’t forget that visuals can make or break an advertisement campaign. Be sure your visuals are clear, crisp, and align with the messaging of your campaign. If possible, experiment with various variations of your visuals and track performance so you can determine which works best for your hotel.
Copywriting
Social media provides hotels with an invaluable way to create brand recognition, engage guests, collect feedback, and drive bookings. A successful hotel social media strategy should form part of a comprehensive marketing plan including search engine optimization (SEO), paid advertisements (PPC), organic outreach efforts and more.
Effective social media content for hotels involves creating engaging visuals and storytelling through photos and videos of high quality that showcase property amenities, local attractions and features in an attractive light. Informative posts educate audiences while creating engagement through sharing insider tips, special offers or expert knowledge.
Instagram and TikTok are popular platforms for hotel marketing because they allow hoteliers to post visually appealing images and stories that speak directly to affluent traveler demographics. Each platform caters to its user base differently; therefore it is crucial that hoteliers understand their audience before creating content specifically targeted towards them.
Hotels should take into account seasonality and other business fluctuations when creating social media content for their hotel. For example, holiday-themed posts can draw attention to special packages available and encourage bookings; similarly special event posts like weddings or major sporting tournaments could also help drive bookings.
Hotels must stay abreast of trends to maintain a competitive advantage, such as when competitors post snappy videos featuring staff members and local attractions. Furthermore, working with influencers who can promote products and services to a larger audience is beneficial in keeping up with competitors.
Social media can be an extremely effective tool for hotels to engage their audience and drive bookings. DAE & Company provides expert assistance for creating engaging brand identities, strategic messaging strategies and creative campaigns that resonate with potential guests and boost direct bookings. Contact us now to discover more of our branding and digital marketing services!
Colors and Fonts
Create a social media style guide is an effective way to ensure brand consistency across platforms, as it unifies colors, fonts, logos and target audiences across them all. A style guide should be viewed as a living document which should be updated frequently as well as shared among team members so they have easy reference when creating and posting content.
Establish what makes your hotel special, and use this as the basis of its brand identity. Be it its luxury resort experience, family-friendly environment or rich history – these should all serve as driving forces behind every image, update and comment you post online.
Research your audience and understand which experiences will resonate with them. For instance, if they enjoy dining out, share recipes or behind-the-scenes kitchen moments; if catering to business travelers, offer special amenities or packages tailored towards them.
Selecting the Right Platforms
Different social media platforms offer different audiences and characteristics. Instagram’s visually-driven format is perfect for showcasing hotel rooms and amenities, while Stories offer real-time updates and exclusive behind-the-scenes content. Meanwhile, with over 406 million daily active users Snapchat provides an ideal venue to promote ephemeral experiences or events.
Find influencers in your area and collaborate with them to generate buzz about your hotel, reaching new and potential guests while building credibility and trust among customers.
User-generated content shows your audience that other guests have enjoyed positive experiences at your property. You can achieve this by creating a hashtag for your hotel, encouraging guests to include check-ins and location tags in their photos and videos and reposting them (with permission) onto social media pages (as long as guests give you their permission). Furthermore, engage in online discussions with your audience members by responding to comments and reviews to show that you value their opinions – this helps foster brand loyalty as well as creating an ongoing dialogue.
Authenticity
Integrity is at the core of every effective hotel social media strategy, from stunning visuals and five-star reviews, to realizing it in your marketing. Social media users have become adept at spotting when content doesn’t seem genuine and can quickly turn away from brands that appear fake or disingenuous. Achieve authenticity with your marketing requires some self-awareness; that means recognizing where and how your product or service meets specific consumer needs.
Images and videos can help your hotel stand out by showing its distinctive features in an engaging manner, creating a distinct hotel personality across multiple channels.
If your hotel is more of a luxury resort, share photos and videos featuring stunning infinity pools or luxurious interior design features that set it apart from other hotels in your area. For business travelers, however, showcase co-working spaces or in-room workstations.
Understanding the demographics of each social media platform is also essential to crafting targeted content for specific audiences. Instagram may be more suitable for hotels attracting younger travelers while LinkedIn might work better as a vehicle for reaching business travel managers and corporate clients.
Make sure that you respond quickly to guest inquiries or comments; this will demonstrate that you care about guest feedback and value their opinions.
Influencers can also help your hotel create authentic content by connecting it to a larger audience. But be wary when selecting influencers; only work with those that reflect its values and marketing message.
Authenticity on social media means making customers feel as though you care deeply for them and their needs, which means being open with customers and giving every decision an honest effort.
Attaining authenticity in your hotel marketing takes hard work, but can prove well worth your investment. For more information about how DAE & Company can assist with developing a more successful and genuine social media strategy for your property, reach out now.