Behind-the-scenes content is an excellent way to connect with your target audience and generate engagement. It gives viewers an inside view of your brand while showing them who are behind it all – humanizing you!
BTS content includes videos, photos and blog posts that show the process behind products, events or productions – from bloopers to interview Q&A’s with your team members.
Share Your Passion
Your guests will respond more favorably to your hotel brand if they view it as being passionate about its mission and services. Share stories that demonstrate how your hotel makes a positive difference in people’s lives through sharing the passion that drives its operations.
One effective strategy to accomplish this goal is by featuring staff members on social media. This enables guests to get acquainted with your staff members more personally, while video content showcasing team activities will further engage customers and humanize your brand.
Behind-the-scenes content allows your audience to witness how your product or service is produced or created, or to shed light on its creation process. For instance, hotels could create videos showing their chef preparing meals for guests – providing an insight into the hotel’s work ethic and attention to detail that will build trust with viewers.
When creating behind-the-scenes content, aim for high-quality images and videos that capture your audience’s attention. Videos should either be brief and directly address an aspect of production at your hotel or provide more in-depth details of its process and production; such pieces of media could then be shared via social media, blog posts, or even an animated short film on your website.
To ensure the effectiveness of your behind-the-scenes content, it is vitally important that you track and evaluate its performance. Doing this will allow you to assess how it’s connecting with your audience as well as pinpoint areas for improvement. Getting feedback from viewers may also help shape future pieces.
Travel and hospitality industries thrive on human connection, and your hotel brand should reflect this. Your customers don’t want to feel like numbers when engaging with your brand – by using BTS content to showcase its passions you can ensure your guests feel welcome and valued as guests.
Build Relationships
Behind-the-scenes content can be an effective way to humanize your brand and build loyalty among customers. By showing the quirks of staff members, this form of video shows that your staff takes life less seriously while creating relatability with its viewers. Furthermore, BTS videos also make for engaging social media posts by showing audiences exactly how a piece of content was produced.
Content like this provides consumers with a much-needed dose of reality in an industry where transparency is valued; showing the real efforts that go into producing a hotel experience helps build trust between brands and their customers.
As you plan your BTS strategy, keep this in mind: no company has one size-fits-all culture or traditions that differentiate it from competitors. Don’t shy away from celebrating what makes your company special and showing how its culture sets it apart from competitors.
Don’t underestimate the power of humanizing your employees: guests want to connect with people, not faceless corporations. By including real-time photos and video of employees working, potential guests will have an easier time visualizing themselves staying at your hotel and engaging with its team.
Don’t be shy to showcase the personal interests of your team outside of work – this can help demonstrate your business values and encourage guests to book their stay! For instance, if they love snowboarding post a video of them taking on an uphill mountain.
By tracking and interpreting the performance of your BTS content, you can gain more insight into what resonates with your target audience and how best to engage them. For instance, if beach content proves popular among Colorado viewers, perhaps expanding on that strategy in future posts.
As the Covid-19 pandemic persists, it’s imperative that hotels humanize themselves to create loyalty and establish trust with their customer base. Establishing emotional connections with your guests can make them feel valued as individuals while helping overcome fears related to travel.
Foster Loyalty
People crave authentic connections with brands. By creating a human brand identity for hotels, this approach can increase brand loyalty and first-time purchases significantly. A recent study from Design Management Institute concluded that companies with high brand loyalty experience double the revenue growth as those with low loyalty do.
Behind-the-scenes content is an ideal way to show an authentic side of your business and build connections with your target audience, showing that everyone involved cares deeply about making sure their needs are met.
Content that humanizes your hotel and demonstrates its true essence can help show people what makes your business special. People love seeing what goes into making movies, shows, or bands they enjoy watching; so this type of video content provides the ideal way to do this for your brand.
Displaying your team behind-the-scenes can be an effective way of showing their hard work and dedication in creating your content, building loyalty among viewers while encouraging them to share it further with friends and followers. Furthermore, social media tracking tools provide insights into its performance.
An engaging behind-the-scenes video offers you a chance to show your viewers more about who and what goes into creating content, while simultaneously showing them interesting facts about production processes and showcasing your sense of humor.
BTS videos can be an incredible way to build trust between yourself and your target audience, while simultaneously promoting your brand and attracting new clients. While sharing unscripted footage may feel risky at first, remember that consumers today have grown weary of highly filtered advertisements and polished marketing campaigns that omit personal touches that set businesses apart from their competition and can help create deeper bonds than can only come through being yourself and showing who you really are!
Authenticity
Authenticity is at the core of every brand, but for hospitality businesses it can be even more vital. Hotel guests expect more than just a room and experience; they want to know they’re valued as individuals. Humanizing your hotel brand is one way to foster this type of connection with customers.
Your online showcase is a key component in setting guest expectations. Any misrepresentation could lead to disappointment and loss of trust, so high-quality photos and videos are absolutely necessary for any hospitality company. Furthermore, authenticity requires transparency; therefore behind-the-scenes content provides an ideal way to demonstrate this aspect of authenticity.
BTS content engages audiences by giving them an insider look into the creation process behind products or events, increasing engagement by encouraging viewers to communicate, comment, and share. BTS video also strengthens brand loyalty among followers as viewers interact directly with its message through this interactive medium.
Consumers crave real life experiences in an age of glossy ads and PR spin. By showing customers your authenticity as a business, you can build lasting relationships and loyalties while positioning yourself as an authority on the topic at hand.
Showcase the unique personalities of your team members through photo slideshows or video content. Your hotel’s distinctive culture should shine through; so don’t be shy about sharing it.
These types of BTS content will undoubtedly resonate with your audiences – whether that means sharing photos of staff interacting or filming the setup for an important event, these types of posts will engage people by being relatable, personal and funny at the same time.
Use Squarespace’s Instagram Feed Planner and short-form video templates to easily create behind-the-scenes content for social media platforms like Facebook and Instagram. These intuitive tools make it possible for anyone, no production crew required! Plus, monetize your BTS content through a paywall on your website by learning how to create a member site utilizing Squarespace and start earning revenue with your valuable BTS posts!