Video has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests. Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge […]
Read MoreUtilize social media marketing to increase the exposure and reach of your hotel, creating engaging content and running targeted ads to attract the desired target market and drive more conversions. Hospitality businesses can utilize social media to monitor and respond to customer reviews, showing their commitment to customer satisfaction while also offering unique experiences to […]
Read MoreHotels collect sensitive guest data such as names, addresses, phone numbers, emails addresses and passport details that is vulnerable to cybercrime attacks. Hotels thus become prime targets for cybercriminals. GDPR compliance is of utmost importance for hotels located throughout Europe, regardless of where they may be situated. Not only must hotels comply with GDPR but […]
Read MoreInfographics can be an engaging way to promote your hotel brand and share valuable information with potential guests, but creating great infographics requires both an engaging concept and design. Beginning by identifying your audience will enable you to better understand which types of content will interest them most and how best to structure an infographic […]
Read MoreYour hotel website’s content should be regularly updated with information regarding promotions, activities and other important updates that reflect new promotions or activities taking place at your establishment. Keeping it fresh is crucial to maximizing direct bookings. Hotels should ensure their websites feature promotions on the home page, high quality visuals and an easily visible […]
Read MoreVisitors making decisions to book with your hotel largely base it off the images it presents online. Quality photography is absolutely necessary to a hotel website. Photos should showcase your rooms (including bathrooms), dining areas, pools and amenities. Aim for both wide “hero” shots as well as detail shots to achieve optimal results. 1. Increased […]
Read MoreYour team needs a social media style guide in order to produce on-brand posts quickly. Additionally, this document assists new hires quickly as they join your social media department. Ideal, your style guide should address how to engage followers, respond to customer feedback and achieve overall best practices from both a language and visual standpoint. […]
Read MoreVideo SEO (Search Engine Optimization) is the practice of optimizing hotel videos to increase search engine visibility, through use of appropriate keywords, engaging titles and descriptions, schema markup or any other method. This ensures your videos can be searched. Today’s consumers value creative and emotive approaches when it comes to marketing collateral – including video. […]
Read MoreEmail can be an efficient means of reaching out to your hospitality team during a crisis situation. With just a few clicks, important announcements can be sent quickly and responses tracked easily, all to ensure everyone received the message. Consumers are worried about their health and may have lost income through furloughed jobs or business […]
Read MoreUser feedback can be an invaluable source of guidance for content creators looking to craft material that stands out and meets its purpose beautifully. Content producers can tap into this insight through comments, surveys and focus groups – all powerful sources. Surveys and reviews can provide structured data for quantitative analysis, while including anecdotes adds […]
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