Video backgrounds add a sense of luxury, beauty and wonder to websites, while simultaneously conveying thought leadership, innovation and transparency for your brand. Videos can help engage event planners, hotel guests and potential employees alike. To be most effective, however, it’s essential that you know your audience and have a purposeful goal in mind when […]
Read MoreUtilizing social media to showcase your hotel’s sustainability initiatives can be an effective way of drawing in eco-conscious guests. Initiatives like recycling waste, replacing inefficient appliances with energy efficient alternatives and composting programs can all help save money while simultaneously decreasing environmental impact. Content depicting lush landscapes and adorable animals enjoying nature have proven highly […]
Read MoreGoogle regularly alters its search algorithm, issuing broad core updates as well as spam updates that may impact hotel SEO success. Staying abreast of these developments can be challenging but understanding these changes is critical to hotel SEO success. This article will help you gain an understanding of these changes, how they impact content strategies, […]
Read MoreEmail marketing can be one of the most powerful strategies for making new connections and convincing past guests to book again. Make sure that your emails deliver results by including eye-catching calls-to-action that motivate readers. Create a sense of urgency among travellers to encourage them to book now at your hotel and take advantage of […]
Read MoreContent marketing can be an extremely useful strategy for service-based businesses. To be effective at it, however, you need to understand who your audience is and what they require of you. Effective content marketing can significantly lower customer acquisition costs while simultaneously building trust with new clients on an unprecedented scale. Furthermore, it increases customer […]
Read MoreUtilizing virtual tours to demonstrate your hotel facilities can increase bookings and revenue. To be effective, your tour should be visually engaging as well as providing accurate and detailed information about its amenities and location. Optimizing a virtual tour for search engines and embedding it on online listings such as TripAdvisor and OTAs are also […]
Read MoreReacting to seasonality and optimizing your hotel website are keys to combatting recurring demand declines. By employing appropriate digital marketing strategies, hotels can increase direct bookings while decreasing OTA commission fees. Offer experience-based packages like beach yoga, wine tastings or excursions with local partners. Establish urgency with expiring discounts, final booking deadlines or countdown clocks […]
Read MoreSocial media should be an essential component of any hotel’s marketing plan. Social networks provide engaging ways to connect with their target audiences while keeping you up-to-date with customer feedback. All hotels strive for loyal clients, and loyalty programs can help facilitate that goal. Here are some key strategies for using social media channels to […]
Read MoreKeywords are terms search engines use to match queries with relevant webpages, helping search engines understand what a page is about and providing an entry point for other ranking factors. Optimizing your website for multilingual SEO can significantly enhance its search engine rankings and user experience. To do so, follow these tips: Keyword research Search […]
Read MoreEmail marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]
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