Author: motelmarketing

Creating Impactful Promotional Emails for Your Accommodation

April 5, 2024

Email marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]

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Building a Narrative: Telling Your Accommodation’s Story

April 4, 2024

As an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]

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Creating a Sustainable and Eco-Friendly Image on Your Hotel Website

April 1, 2024

Establishing a sustainable and eco-friendly image on your hotel website is vital if you hope to attract travellers who prioritize environmental sustainability. But how can this be accomplished? Your guests would surely appreciate knowing that the fruit and vegetables served at your onsite restaurant come from local sources; it will show authenticity while building customer […]

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How to Create an Interactive Map for Your Hotel Website

March 31, 2024

Digital maps are an effective tool for engaging visitors with engaging content. They increase visitor participation, offer invaluable insights, and enable seamless indoor/outdoor navigation. Look for a mapping tool with flexible customization features to fit the aesthetic and branding of your website, such as customizable map styles, colors and markers. MapsAlive MapsAlive is a web […]

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The Role of Social Media in Building Hotel Brand Loyalty

Social media provides hospitality brands with a powerful tool to connect with customers and strengthen brand loyalty. Social media helps identify rapidly-evolving consumer trends, market their products effectively and offer superior customer support services. Social media provides something for everyone – from teens who use TikTok for entertainment purposes to grandmothers using Facebook to find […]

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Advanced SEO Techniques for Competitive Markets in Hospitality

March 29, 2024

Optimizing a hotel website with keywords helps attract organic search engine traffic and boost visibility and bookings. But in an industry as highly competitive as hotels are, SEO strategies need to be employed effectively in order to be effective in order to compete successfully online. Proper keyword research plays an integral part in on-site optimization […]

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Utilizing Email Surveys for Guest Feedback

Email surveys are an efficient and time-saving way to gather feedback from your guests, with high response rates. An email such as [@waterpark] would suffice. This makes it clear that the survey will only take a few minutes and is entirely voluntary, along with an easy call-to-action: click now to start it now. 1. Reach […]

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How to Craft the Perfect Landing Page Content for Your Accommodation

March 28, 2024

An attractive headline is essential for drawing visitors in. Create one with clear call to actions and an urgency theme. Supportive copy explains your product or service in greater depth and helps build trust between potential customers and you. Be sure to include testimonials, credibility badges and explainer videos when creating supporting copy. Headline Your […]

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Enhancing the Booking Experience With Progressive Web Apps

March 25, 2024

Progressive Web Apps have rapidly advanced thanks to modern APIs like Service Workers. Their features deliver an experience that feels fast and dependable even over unstable networks. Starbucks’ PWA uses less data than their downloadable app and has doubled orders placed, leading to greater customer satisfaction and conversion rates. Faster Loading Times Engaging customers through […]

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How to Create a Sitemap for Your Hotel Website

Your hotel website should provide information about rooms, rates, facilities and amenities as well as availability in order to encourage more bookings. This will increase bookings. Accessibility requires a flexible website design that intuitively responds to each visitor’s device – an effortless step hotels can take by using a website builder with accessible themes already […]

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