Contests, giveaways and sweepstakes on social media can be powerful tools for increasing brand visibility and engaging audiences – and when executed effectively they can also yield invaluable audience insights. Tag-a-friend giveaways are timeless classics, providing participants with value by encouraging them to share contest posts with their social networks, and hoteliers can quickly implement […]
Read MoreHotels must optimize their website content in order to attract a travel-hungry audience, including optimizing titles & meta descriptions. Conducting in-depth keyword research is essential to hotel SEO success. In order to do this effectively, it’s essential that you understand who your audience is – what searches they use and their search intent. Meta descriptions […]
Read MoreKeep your email list healthy to maximize the success of your marketing campaigns, and re-engagement emails are an effective way to reconnect with dormant customers and bring them back into the fold. An effective win-back campaign relies on having an eye-catching subject line. By offering high-value incentives in the form of benefits or promotions, emails […]
Read MoreConsistency is an invaluable quality that strengthens trust between guests and service providers, leading to positive interactions in both physical and digital forms. However, consistency has its limits when it comes to the content of an accommodation’s policy. According to Cammie McAda, effective policies should be written prior to an incident occurring – but what […]
Read MoreEffective call-to-action buttons draw visitors and customers toward taking the next step – whether that is purchasing, signing up for something or booking. Button placement should follow a user’s natural reading flow and eye movement, and using the term ‘free’ as part of a CTA may reduce barriers for customers such as Mint’s “Try it […]
Read MoreHotel pricing strategies are an indispensable means of increasing profitability and building customer loyalty. They involve anticipating demand and harnessing technology in order to optimize pricing structures. One of the most successful strategies used by hotels to reach their occupancy target more efficiently is penetration pricing – this allows hotels to set low initial rates […]
Read MoreHotel social media strategies can be varied and complex; they’re an excellent way to attract both existing guests and new arrivals as well as increase direct bookings. Share unique or peculiar facts about your hotel or destination to capture attention and boost engagement. Feature staff members for added human touch. Facebook Facebook should be an […]
Read MoreHotel SEO is an essential element of success for any hotel or motel looking to maximize exposure and outshout their competition. Though this strategy takes time and dedication, the rewards far outweigh any delays. Step one in marketing to your audience should involve conducting search terms or keyword research. Keywords An effective hotel SEO strategy […]
Read MoreEmail marketing offers one of the highest returns among digital forms of promotion, helping boutique hotels nurture leads and boost bookings. Offering targeted promotions or freebies can excite new subscribers about your hotel and build brand awareness. Inspirational newsletters detailing local attractions and events are another effective way of marketing your hotel. Reactive emails that […]
Read MoreHotel newsletters should form part of your overall hotel marketing strategy and should help foster strong relationships with both existing and potential customers. Get started by creating an opt-in list for your hotel. You can collect email addresses through your website’s About Us section, from guests or from direct marketing campaigns. 1. Offers Hotels can […]
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