Video can tell a thousand-and-one-words story that still images simply can’t. Let video show off all that your hotel offers through videos! Videos like these can also promote your staff and their commitment to excellence, keeping viewers engaged longer on your website – which has an overall positive effect on search rankings over time. Embrace […]
Read MoreWhen visitors to your website are uncertain whether to choose you, providing testimonials from previous clients can help ease their minds. Testimonials could include quotes, videos or even full interviews. Photos of clients can add credibility and trustworthiness to testimonials, while short and captivating testimonies keep potential clients engaged in your offering. 1. Include them […]
Read MoreShowcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events. Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep […]
Read MoreHotel SEO includes various strategies designed to increase its presence on search engine results pages, such as keyword research, content optimization and link building. While these strategies can help, it is also vital that your website loads quickly for both yourself and visitors from around the globe. 1. Content is King Though SEO strategies for […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to connect with leads and guests and build long-term relationships. Email allows hotels to showcase their hospitality by creating tailored experiences that foster customer loyalty. Encourage visitors to opt-in by including an intuitive subscription form on your website. Ask only essential details and offer incentives […]
Read MoreWriting content for international guests requires extra care and research. Avoid images and references which are culturally or time-sensitive (such as units of measurement). By placing visitors at the heart of your story and creating an emotive connection, here are a few tips that may help: 1. Simplified language can make things more accessible. 1. […]
Read MoreLanding pages are designed to generate leads for your hotel by persuading people that it is the best choice. Visitors may reach these landing pages through paid ads, email campaigns, or mentions on social media. Keep your landing page simple; your potential guest cares more about how the hotel will benefit them than how beautiful […]
Read MoreBlogging should be an integral component of every hotel or attraction website, providing numerous advantages that will increase online visibility, draw more visitors in, and help convert more guests to paying customers. Hotel blog success requires creating hyper-relevant content. From offering advice about what to see and do to sharing insider stories, tailoring each post […]
Read MoreReels on Instagram offer hotels a way to create short-form video content quickly. Reels also allow businesses to capitalize on trending topics and potentially viralise their own stories with ease. Reels can be shared on a hotel’s Instagram feed and discovered through an Explore tab, while they can also be edited using music from Instagram’s […]
Read MoreKeyword strategies are indispensable tools for hoteliers looking to connect with potential guests, increase online visibility and drive bookings. One such hotel blog in Coral Gables that successfully uses keyword strategies includes Thesis Hotel Blog which draws travelers in with engaging travel content centered on highly targeted keywords with minimal SEO difficulty. Establish a deep […]
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