Employee advocacy refers to when employees share your company’s content within their network, helping you meet marketing, sales and recruitment goals. Not everyone has time to write thought-leadership articles or respond to each Facebook post your company makes; that’s where a social media employee advocacy platform comes in handy. Find Influencers Social media has become […]
Read MoreBlogging can be an invaluable asset when it comes to hotel SEO, helping improve both on-page rankings and building links from other websites. Livestreaming can also help connect guests and share unique local tips, while building trust with existing and acquiring new customers. Crafting engaging blog content can be challenging. Here are a few strategies […]
Read MorePersonalization refers to creating emails that feel more like direct conversations between you and each guest – for hotels this often means offering recommendations based on past bookings or loyalty program behavior. Effective hotel marketing requires analytical and creative abilities combined with robust software tools, but following this how-to guide provides hoteliers with best practices […]
Read MoreEco-friendly practices have become an increasing focus for consumers, including hospitality industry stakeholders. Adopting more eco-friendly processes reduces energy usage and waste production while saving significant cost through reduced energy bills and waste production. Offering bulk dispensers of shampoo, conditioner and soap helps minimize packaging waste while offering guests alternative transportation options like bicycle rentals […]
Read MoreAn elevated bounce rate should be of grave concern. Often caused by inaccessible content or poor user experiences, high bounce rates should not be taken for granted. Easy navigation and content that engages customers will help lower bounce rates, leading to increased sales for the hotel and ultimately brand formation. 1. Make it easy to […]
Read MoreInitial impressions of your hotel can often be formed based on what potential guests find on its website, so it is vital that your ‘About Us’ page be eye-catching and inviting in order to entice potential guests and book them as quickly as possible. Use beautiful images and video to showcase your property. Strategically placed […]
Read MoreContests, giveaways and sweepstakes on social media can be powerful tools for increasing brand visibility and engaging audiences – and when executed effectively they can also yield invaluable audience insights. Tag-a-friend giveaways are timeless classics, providing participants with value by encouraging them to share contest posts with their social networks, and hoteliers can quickly implement […]
Read MoreHotels must optimize their website content in order to attract a travel-hungry audience, including optimizing titles & meta descriptions. Conducting in-depth keyword research is essential to hotel SEO success. In order to do this effectively, it’s essential that you understand who your audience is – what searches they use and their search intent. Meta descriptions […]
Read MoreKeep your email list healthy to maximize the success of your marketing campaigns, and re-engagement emails are an effective way to reconnect with dormant customers and bring them back into the fold. An effective win-back campaign relies on having an eye-catching subject line. By offering high-value incentives in the form of benefits or promotions, emails […]
Read MoreConsistency is an invaluable quality that strengthens trust between guests and service providers, leading to positive interactions in both physical and digital forms. However, consistency has its limits when it comes to the content of an accommodation’s policy. According to Cammie McAda, effective policies should be written prior to an incident occurring – but what […]
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