Effective call-to-action buttons draw visitors and customers toward taking the next step – whether that is purchasing, signing up for something or booking. Button placement should follow a user’s natural reading flow and eye movement, and using the term ‘free’ as part of a CTA may reduce barriers for customers such as Mint’s “Try it […]
Read MoreHotel pricing strategies are an indispensable means of increasing profitability and building customer loyalty. They involve anticipating demand and harnessing technology in order to optimize pricing structures. One of the most successful strategies used by hotels to reach their occupancy target more efficiently is penetration pricing – this allows hotels to set low initial rates […]
Read MoreHotel social media strategies can be varied and complex; they’re an excellent way to attract both existing guests and new arrivals as well as increase direct bookings. Share unique or peculiar facts about your hotel or destination to capture attention and boost engagement. Feature staff members for added human touch. Facebook Facebook should be an […]
Read MoreHotel SEO is an essential element of success for any hotel or motel looking to maximize exposure and outshout their competition. Though this strategy takes time and dedication, the rewards far outweigh any delays. Step one in marketing to your audience should involve conducting search terms or keyword research. Keywords An effective hotel SEO strategy […]
Read MoreEmail marketing offers one of the highest returns among digital forms of promotion, helping boutique hotels nurture leads and boost bookings. Offering targeted promotions or freebies can excite new subscribers about your hotel and build brand awareness. Inspirational newsletters detailing local attractions and events are another effective way of marketing your hotel. Reactive emails that […]
Read MoreHotel newsletters should form part of your overall hotel marketing strategy and should help foster strong relationships with both existing and potential customers. Get started by creating an opt-in list for your hotel. You can collect email addresses through your website’s About Us section, from guests or from direct marketing campaigns. 1. Offers Hotels can […]
Read MoreVideo can tell a thousand-and-one-words story that still images simply can’t. Let video show off all that your hotel offers through videos! Videos like these can also promote your staff and their commitment to excellence, keeping viewers engaged longer on your website – which has an overall positive effect on search rankings over time. Embrace […]
Read MoreWhen visitors to your website are uncertain whether to choose you, providing testimonials from previous clients can help ease their minds. Testimonials could include quotes, videos or even full interviews. Photos of clients can add credibility and trustworthiness to testimonials, while short and captivating testimonies keep potential clients engaged in your offering. 1. Include them […]
Read MoreShowcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events. Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep […]
Read MoreHotel SEO includes various strategies designed to increase its presence on search engine results pages, such as keyword research, content optimization and link building. While these strategies can help, it is also vital that your website loads quickly for both yourself and visitors from around the globe. 1. Content is King Though SEO strategies for […]
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