Social media marketing for hotels has never been more crucial. This involves crafting engaging content, responding to guest inquires quickly and monitoring performance metrics. Search for influencers whose audience aligns with that of your hotel and work with micro-influencers on Instagram, TikTok, and YouTube. Showcase the story behind your hotel’s unique offerings to increase direct […]
Read MoreHotels can leverage SEO by increasing their presence in search engines. A well-executed SEO strategy may lead to increased visitors and bookings. Implementing an effective hotel SEO strategy can be challenging for multi-location brands. By following these 10 pillars of successful SEO strategies, hotels can increase online visibility and access a wider audience. 1. On-Page […]
Read MoreRenovating your hotel can be both thrilling and anxiety-inducing for everyone involved, especially guests affected by disruptions and changes. Notifying guests and shoppers during renovation processes can prevent unhappy stays on property as well as negative reviews online. Be Specific Hoteliers have an invaluable opportunity during the initial three to six months following renovation to […]
Read MoreBehind-the-scenes refers to everything happening behind an audience’s back; for instance, in a theater production there may be people responsible for setting up props, costumes and quick changes for quick changes as well as making sure everything runs smoothly throughout a performance. Team videos can be an effective way to highlight the work that happens […]
Read MoreHotel website visitors expect an intuitive website navigation to maximize their engagement on the site and potentially convert them to guests. Hotel websites should feature user reviews and testimonials to show social proof and build trust with visitors, and provide an FAQ page that answers frequently asked questions (FAQ). 1. Visual hierarchy Visual hierarchy is […]
Read MoreElegant hotel interior design should never override functionality in guest rooms, which should make it easy for visitors to navigate and understand each feature of their space. Utilize marketing materials to highlight these features and draw in prospective guests looking for quality stays in an exceptional setting. 1. Use a Photo Gallery Photo galleries can […]
Read MoreCollaboration with influencers to promote your hotel offers many advantages, from increasing direct bookings and visibility, to realizing a significant return on investment. When selecting creators to work with, be sure they fit with your brand values and possess an engaged following. Give influencers access to the property’s standout features – like rooftop bars or […]
Read MoreCapitalizing on events and local attractions can be an effective way to enhance local SEO and expand your audience. In this blog post, we will outline strategies that will enable you to use community events as an asset when pursuing SEO objectives. Create event landing pages optimized with relevant keywords and use schema markup to […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to build relationships with subscribers and generate revenue. Email is versatile enough to accommodate personalized content to increase engagement rates and facilitate conversion rates. Experimenting with preview text (the extra line that precedes the subject line) is an excellent place to begin experimenting. By including […]
Read MoreMetrics and KPIs are valuable tools for measuring the success of your content strategy. Metrics provide an accurate baseline measurement, while KPIs put these measurements into perspective. Understanding how to measure content performance is integral for setting SMART goals and continuously improving quality content production. Content teams should regularly track several metrics which measure how […]
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