Hotel website visitors expect an intuitive website navigation to maximize their engagement on the site and potentially convert them to guests. Hotel websites should feature user reviews and testimonials to show social proof and build trust with visitors, and provide an FAQ page that answers frequently asked questions (FAQ). 1. Visual hierarchy Visual hierarchy is […]
Read MoreElegant hotel interior design should never override functionality in guest rooms, which should make it easy for visitors to navigate and understand each feature of their space. Utilize marketing materials to highlight these features and draw in prospective guests looking for quality stays in an exceptional setting. 1. Use a Photo Gallery Photo galleries can […]
Read MoreCollaboration with influencers to promote your hotel offers many advantages, from increasing direct bookings and visibility, to realizing a significant return on investment. When selecting creators to work with, be sure they fit with your brand values and possess an engaged following. Give influencers access to the property’s standout features – like rooftop bars or […]
Read MoreCapitalizing on events and local attractions can be an effective way to enhance local SEO and expand your audience. In this blog post, we will outline strategies that will enable you to use community events as an asset when pursuing SEO objectives. Create event landing pages optimized with relevant keywords and use schema markup to […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to build relationships with subscribers and generate revenue. Email is versatile enough to accommodate personalized content to increase engagement rates and facilitate conversion rates. Experimenting with preview text (the extra line that precedes the subject line) is an excellent place to begin experimenting. By including […]
Read MoreMetrics and KPIs are valuable tools for measuring the success of your content strategy. Metrics provide an accurate baseline measurement, while KPIs put these measurements into perspective. Understanding how to measure content performance is integral for setting SMART goals and continuously improving quality content production. Content teams should regularly track several metrics which measure how […]
Read MoreHotel Content Management Systems (CMSs) provide hoteliers with a powerful tool to effectively present their brand, drive direct bookings, and remain competitive in today’s hospitality industry. With their scalability and flexibility features, CMS solutions are ideal for hotels of any size. With a Content Management System (CMS), hoteliers can easily update their websites instantly without […]
Read MoreShowcasing amenities and services is an integral component of property marketing strategy. From photos to videos, visual content has the power to emotionally connect with prospective residents while fulfilling functional needs of each demographic group. As such, it’s imperative that your best assets are highlighted to achieve optimal results in this strategy. 4. Use Icons […]
Read MoreSharing high-quality photos and videos that showcase your hotel are an effective way to attract followers and establish trust with potential guests. A behind-the-scenes tour video or live feed of its staff members could also prove valuable in building trust among potential guests. Use paid Facebook ads to ensure your content reaches more viewers and […]
Read MoreContent in SEO for accommodation providers is an intricate subject with multiple aspects to take into account. SEO practices commonly employed include keyword research, content creation and copywriting as well as user experience analysis. Utilizing local keywords when developing content for your hotel website will enable you to attract travellers interested in visiting the area. […]
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